Meet BCG Connect’s Creative Group

BCG Connect Creative Group

BCG Connect has brought a new Creative Director, Tammy Morse, onboard to further drive the company’s mission to help education institutions, healthcare organizations, and nonprofits with their direct marketing needs. With the addition of a creative muse like Tammy Morse, BCG Connect further solidifies its model of providing enhanced creative marketing solutions, client care, and dedication to each client’s needs. The creative group consists of talented, experienced individuals who have a defined focus on fulfilling client needs creatively.

Tammy is leading and managing BCG Connect’s creative group by using over 20 years of experience to bring a refined sensitivity to the strategic impact of words and pictures, attention to detail, and sound judgment to the process of identifying needs, building objectives, and putting plans in motion.

Interested in getting to know some of the members of the creative group? Now’s your chance!

The Team Behind Your Creative Needs…

 

Tammy Morse, Creative Director:

Tammy MorseWHAT IS ONE PIECE OF ADVICE YOU WOULD GIVE TO FUNDRAISERS TRYING TO TELL THEIR STORY CREATIVELY AND EFFECTIVELY?

In order to communicate effectively, first determine how your brand interacts with the target audience. For example, if your service helps to improve the world and solve major problems, then your brand archetype is that of a HERO. If you help people find fulfillment through discovery and new experiences, then develop the voice, tone, and visuals of an EXPLORER. Finding this relationship with your audience helps develop trust and loyalty.

WHAT’S YOUR FAVORITE PART ABOUT BEING ON BCG CONNECT’S CREATIVE TEAM?

My favorite part is the array of talent and skills each member brings to the table. With so many interesting voices and a diverse set of ideas, we can all contribute to the best possible solutions.

WHAT IS A FUN FACT ABOUT YOURSELF?

My favorite outdoor activity is anything to do with horses: trail riding, baling hay, mucking stalls; it doesn’t matter as long as it’s hanging out with such gentle beauty.

Ashley Worrell, Marketing Manager:

Ashley WorrellWHAT IS ONE PIECE OF ADVICE YOU WOULD GIVE FUNDRAISERS TRYING TO TELL THEIR STORY CREATIVELY AND EFFECTIVELY?

Know as much as possible about your audience. Understand your audience. Connect with your audience. Thank your audience.

WHAT’S YOUR FAVORITE PART ABOUT BEING ON BCG CONNECT’S CREATIVE TEAM?

My favorite part is the opportunity I have to work with such talented individuals who have such a drive to exceed clients’ expectations and goals. Their creativity, charisma, and energy is so contagious and I can’t help but always strive to think outside the box.

WHAT IS A FUN FACT ABOUT YOURSELF?

Every Black Friday, I go shopping with my family to buy toys for children who have to be in the hospital during the holidays.

Jes Mascaro, Designer:

Jes MascaroWHAT IS ONE PIECE OF ADVICE YOU WOULD GIVE TO FUNDRAISERS TRYING TO TELL THEIR STORY CREATIVELY AND EFFECTIVELY?

Use visual elements like photos or infographics to draw your audience in; that block of text might tell a great, heartfelt story, but first you have to convince them to read it.

WHAT’S YOUR FAVORITE PART ABOUT BEING ON BCG CONNECT’S CREATIVE TEAM?

The environment. The office is a melting pot of so many different personalities and experiences. It’s an utterly unique and inspiring setting.

WHAT IS A FUN FACT ABOUT YOURSELF?

I’m a classically-trained choral vocalist, as well as a hockey goalie.

Mike Lepore, Designer:

Mike LeporeWHAT IS ONE PIECE OF ADVICE YOU WOULD GIVE TO FUNDRAISERS TRYING TO TELL THEIR STORY CREATIVELY AND EFFECTIVELY?

Never be afraid to try something new, fun, and creative. When everyone else does the same thing, it is important to stand out; you never know what the next successful fundraising piece could be.

WHAT’S YOUR FAVORITE PART ABOUT BEING ON BCG CONNECT’S CREATIVE TEAM?

The BCG Connect team is a fun and interesting mix of personalities. It’s never a dull moment, always a good time, and we really bring out the best in each other.

WHAT IS A FUN FACT ABOUT YOURSELF?

I really like to cook, pasta in particular.

John Wesolowski, Imaging Director:

John WesolowskiWHAT IS ONE PIECE OF ADVICE YOU WOULD GIVE TO FUNDRAISERS TRYING TO TELL THEIR STORY CREATIVELY AND EFFECTIVELY?

Take a donor-centric approach, which means build a relationship between the donor and the organization instead of between the donor and the fundraiser.

WHAT’S YOUR FAVORITE PART ABOUT BEING ON BCG CONNECT’S CREATIVE TEAM? 

I will be able to offer more of my creative skillsets to the team.

WHAT IS A FUN FACT ABOUT YOURSELF?

I bake Sourdough bread.

Dave Charbonneau, Account Manager:

Dave CharbonneauWHAT IS ONE PIECE OF ADVICE YOU WOULD GIVE TO FUNDRAISERS TRYING TO TELL THEIR STORY CREATIVELY AND EFFECTIVELY?

Be honest, make your story believable.

WHAT’S YOUR FAVORITE PART ABOUT BEING ON BCG CONNECT’S CREATIVE TEAM?

I enjoy the work and my coworkers.

WHAT IS A FUN FACT ABOUT YOURSELF?

I have been working here longer than many of the other employees have been alive.

 

BCG Connect’s creative group is your resource to implement and execute successful campaigns. To learn more about BCG Connect’s enhanced creative solutions, connect with us!

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BCG Staff Writer