ALUMNI ENGAGEMENT EVENTS
From large, campus-wide events like homecoming and reunion, to smaller events like regional meetups, and everything in between, like giving days, these events require massive coordination, marketing, and collateral. Through our expertise in educational advancement and project management, we create a plan to craft and produce the marketing and collateral materials for your events.
“One of our goals for our Annual Fund was to increase participation rates among alumni. Our plan was to create a competition that could flow across channels to engage the largest number of alumni, faculty, and staff as possible. BCG worked with us from the brainstorming phase to the execution of the project. They connected us with another school who had done a similar campaign, designed a bracket logo and mailer that served as a solid foundation for our challenge, and created some great social media graphics that were flexible and useful throughout our two-week campaign. BCG was helpful in both developing and designing the concept and content for our campaign. Looking forward to working with them on future projects!”
-Genevieve Andress, Director of Alumni Relations and Annual Giving, New England College
Want to learn more?
In this case study, see how we worked with New England College on their giving day to generate successful results. Contact us to request alumni engagement samples.