Posts

MCPHS Leadership Giving Piece

Case Study Download: MCPHS University’s Leadership Giving Program

Within an annual giving plan, there are different initiatives targeted at different segments to personalize asks and connect with donors more effectively. One segment that organizations typically target is leadership donors. Leadership giving communication is an opportunity for organizations to speak to donors that have invested at a higher level in a different way than non-donors or other donors.

“BCG provides knowledgeable, fundraising-savvy, and most importantly highly responsive team of professionals with which to work throughout the course of planning, developing, and executing a project. From initial ideation of project concept to the development of print materials and their distribution to constituents, BCG has earned our trust as a worthy collaborator.”

– Lawrence Townley, MS, Executive Director of Development Operations, University Advancement

Massachusetts College of Pharmacy and Health Sciences, MCPHS University, had a leadership giving initiative to connect with leadership donors and communicate the importance of donor contributions.

BCG Connect collaborated with MCPHS University on this initiative that produced successful results for this campaign. What did that collaboration entail? Learn more about the creative ideas, campaign steps and results in the following case study.

Personalization in your direct mail pieces can take your campaign to the next level. What is important to Donor A? What is important to Prospect B? What about Donor C, D, E? Segmenting your donor base and personalizing asks and messaging based on certain factors can increase your chances of their donation. You always want to target the right people with the right message at the right time.

Targeting leadership donors and implementing a leadership giving campaign can be a strategic element of your annual giving campaign. For more information on leadership giving or to request leadership giving samples, let’s connect!

STAY CONNECTED

Sign up to be notified when we publish new blogs and send out our newsletter full of helpful tips, tricks, and advice to supercharge your marketing.

BCG Staff Writer