Posts

Data Visualization

Data Visualization

Data is abuzz in the fundraising world right now. We oftentimes have the data at our fingertips, but how to use it properly is the trick. What’s the key to this trick? We were curious too, so our team watched The Chronicle of Philanthropy’s fundraising webinar on Data Visualization.

Here’s some quick tips we took away that help to make data most impactful:

  • Know your audience: Who are they? What do you want to tell them?
  • Tell a story: Make it funny and memorable with infographics, charts, and visual metaphors.
  • Keep it simple: Simple images with limited text make the biggest impact. Don’t overload your audience with too much information!
  • Make it interactive: Clickable or sharable infographics will draw your audience in.
  • Balance esthetics with substance: Choose data carefully. Make sure it’s visual and useful.
  • Don’t make the reader work hard: Use trend lines, colors, symbols, and visual aids strategically to aid scanning ability.

See how some of our clients are displaying their data in impact reports, appeals, and stewardship letters HERE.

STAY CONNECTED

Sign up to be notified when we publish new blogs and send out our newsletter full of helpful tips, tricks, and advice to supercharge your marketing.

BCG Staff Writer
Email Marketing Psychology

Why We Click – The Psychology Behind Email Marketing

There’s a simple psychology behind a great call to action, especially when it comes to email marketing.

Increase your “clicks” with these simple email tips:

  • Color Matters: Use ORANGE to encourage immediate action, or BLUE to build trust and security.
  • Use 1st Person Perspective When Writing: One recent study found that there was a 90% conversion rate when the email in question was written in the 1st person.
  • Be Specific: For example, “Download the guide” is better than “Click Here”.
  • Keep It Short: The longer your text, the less of it your audience will retain. Besides, there isn’t a lot of space, so don’t try to cram a lot of text in.
  • Create Urgency: Simply adding the word “now” to your button can boost conversations.
  • Place CTA Above the Fold: Visitors spend more than 80% of their time there.

Read the Full Article from Emma for more tips.

STAY CONNECTED

Sign up to be notified when we publish new blogs and send out our newsletter full of helpful tips, tricks, and advice to supercharge your marketing.

BCG Staff Writer
The Current Environment of Annual Giving

The Current Environment of Annual Giving

Recently, the BCG team attended CASE’s Senior Annual Giving Conference, and we want to share some great information we learned on the current fundraising climate, donor retention, acquisition, reactivation, and who to target and when.

5 things you should know:

  • Today, 60% of all schools are making 2 or more asks per year and have success with multiple ask programs.
  • New Donors who give their first gift of $100 or more have a 71% retention rate
  • The longer lapsed the harder to reactivate. Those who are 1-2 years out are the best prospects to reactivate.
  • Parents are great donors and should be the first target for major gift officers.

Download more need-to-know facts from the Senior Annual Giving presentation.

STAY CONNECTED

Sign up to be notified when we publish new blogs and send out our newsletter full of helpful tips, tricks, and advice to supercharge your marketing.

BCG Staff Writer