Dan Noonan, VP of Business Development

BCG Names Dan Noonan Vice President of Business Development

BCG has named Dan Noonan as Vice President of Business Development. Noonan will be responsible for leading BCG’s sales team and working with the marketing team in order to align sales and marketing goals.

Dan Noonan started with BCG more than a decade ago. Since joining BCG in 2005, he’s served as a consultative partner to his clients to help improve their marketing programs. His goal is to develop custom solutions based on a thorough understanding of clients’ needs, goals, and objectives.

Dan has shown an authentic commitment to his client’s success by enriching fundraising programs for nonprofits from coast to coast. He brings a wealth of knowledge and expertise and I know that he will have an even broader impact through this new role,” said Charlie Noonan, President. “After we acquired BCG more than 14 years ago, we committed to offering a spectrum of products and solutions to meet our clients’ needs. Dan has been at the forefront of that effort.”

Dan Noonan’s promotion to this leadership role is one part of BCG’s overall expansion plan. As of June 1st, the sales force has also grown—filling a newly created Account Executive position—with plans for continued company growth in the future in order to keep up with increased demand for services.  

“BCG’s investment in clients is unparalleled. I’m excited to help BCG continue to grow, to lead efforts to help more organizations thrive, and to continue to ensure our long-time clients’ success,” said Dan Noonan.

Dan Noonan holds a BA in psychology from Wheaton College. He lives in Charlestown and is a loyal Boston Celtics fan and avid golfer. He can be reached at [email protected].

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Keep Your Donors

Keep Your Donors – You Earned Them

Welcome to July—a new fiscal year for many organizations, and with that comes new fundraising goals.

Wait, what is that? You still need to close out last year? And you feel overwhelmed doing both at the same time? I get it! That’s a lot to manage at once.

Don’t freak out! Just like I walked you through how to show the impact of a gift in my last blog post, I’m back to help again.

This time: I’m going to help you single task your way through this transitional part of the year so that you can focus on what’s important: keeping your donors.

Tip #1: Focus on donor retention now, so you don’t need to focus on finding new donors later.

Did you know that one of the most cost-effective tools you can focus on to increase funding is donor retention?

What is donor retention, you ask?

Simply, donor retention is a measurement of how many donors continue to donate to your organization year after year.

everyone is talking about donor retention

If you think those rates are really low, you’re right! Organizations that have low donor-retention rates need to continuously find new donors.

Tip #2: Know the numbers. (aka: It costs HOW much to acquire a new donor?!)

what's the big deal?

That’s a huge return on investment! And we all know how hard it is to find a new donor in the first place, right?

Tip #3: Remember the second golden rule of fundraising: you can never thank your donors too many times.

Taking that advice, thank your donors now, thank them again later, and then thank them again. (And again.)

keep your donors

BCG worked with Kimball Union Academy, a private, co-ed, preparatory, boarding school in Meriden, New Hampshire, on their stewardship campaign. At the end of their fiscal year they thanked donors by showing the impact of their gift through specific metrics.

you did it

Looking for more examples of stewardship programs that work? Want to learn more about how BCG can help you keep the spectrum of your donors? Check out our portfolio for more great ideas and contact us to learn more.

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BCG Staff Writer