Entries by Christina Sullivan

Unsticking Your Campaign Series: Tip #2

Tip #2: Personalized Mailings for Gift Officers  In this special “Unsticking Your Campaign” Series, we will focus on practical ways to “unstick” campaigns that may be on hold. Major gifts are responsible for a large percentage of meeting an organization’s fundraising goals. In fact, 53% of nonprofits in 2015 considered major gifts to be “absolutely […]

Unsticking Your Campaign Series: Tip #1

Tip #1: The Power of the Newsletter In this special “Unsticking Your Campaign” Series, we will focus on practical ways to “unstick” campaigns that may be on hold. Now is a sensitive time to ask donors to make a gift. The current climate and a fast-approaching fiscal year-end is certainly not an ideal pairing. Organizations […]

4 Ways to Use Direct Mail in the Current Climate

It’s no secret that direct mail fundraising has been one of the most successful strategies for education, healthcare, and nonprofits for many years.  Besides its aesthetic appeal and successful donor retention track record, it also provides the ability to deliver a concisely targeted message straight to a donor’s desk. However, during this current climate and […]

Creating Engaging Annual Reports: 3 Focus Areas

BCG Connect is a steadfast supporter and advocate of Friends of the Children-Boston (Friends-Boston), a nonprofit organization dedicated to breaking the cycle of generational poverty through salaried, professional mentoring. To achieve this, Friends-Boston pro-actively identifies kindergartners who possess untapped limitless potential but face the most significant barriers to future success. They then relentlessly dedicate their […]