BCG Connect Blog

Calendar Year-End

Calendar Year-End Prep: The 4 C's of Direct Mail Appeals

You may be familiar with the 4 P's of Marketing (or in some cases, the 7 P's of Marketing), but have you heard of the 4 C's of Direct Mail Appeals? In this day in age, acronyms and slogans get created and tossed around everywhere, so let's break…
Strategic Plan

Your Strategic Annual Giving Plan: 3 Tips to Success

There are many intricacies and complexities when it comes to annual giving. Due to the strategic elements that go into annual giving, success often begins with having an organized annual giving plan. An annual giving plan helps compile short-…
BCG Connect Creative Group

Meet BCG Connect's Creative Group

BCG Connect has brought a new Creative Director, Tammy Morse, onboard to further drive the company's mission to help education institutions, healthcare organizations, and nonprofits with their direct marketing needs. With the addition of a creative…
Retain Donors Through Effective Stewardship

Retain Donors Through Effective Stewardship

Retaining donors is one of the most difficult initiatives for a fundraiser to do. With more organizations asking people to support their cause or mission, there has never been a more important time to optimize donor retention strategies. One…
Ugly Betty Giving Day History Table

Ugly Betty is Definitely Not Ugly

To most of the world, "Ugly Betty" was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct,…
MCPHS Leadership Giving Piece

Case Study Download: MCPHS University's Leadership Giving Program

Within an annual giving plan, there are different initiatives targeted at different segments to personalize asks and connect with donors more effectively. One segment that organizations typically target is leadership donors. Leadership giving…
SBHF Leverages Donor Impact Report for Hurricane Relief Efforts

Case Study Download: SBHF Leverages Donor Impact Report for Hurricane Relief Efforts

St. Boniface Haiti Foundation (SBHF) is dedicated to providing essential health services to the people of Southern Haiti. Creating urgency to help those in need is a critical element of a successful direct marketing program and SBHF did just…
BB&N Annual Fund Direct Marketing Plan

Case Study Download: BB&N Optimizes Their Annual Fund Direct Marketing Plan

How important is an annual fund direct marketing plan? Extremely! Annual fund marketing plans help with budgeting, forecasting, consistent outreach, benchmarking for the next year, and overall strategic preparation for fundraising efforts. By…
Giving_Tuesday_Blog_Photo

Will Your Organization Be Participating in #GivingTuesday?

As we’re in the midst of fall and most appeals are underway, #GivingTuesday will be here before you know it. On November 28th, people from all over the world will participate in the #GivingTuesday movement. The global fundraising phenomenon…
NEC Madness Case Study

Case Study Download: NEC Madness Yields Successful Results

“One of our goals for our FY17 Annual Fund was to increase participation rates among alumni. Our plan was to create a competition that could flow across channels to engage the largest number of alumni, faculty, and staff as possible. BCG CONNECT…
Storytelling - What's Your Story?

Influence Donors through Consistent Storytelling

As development professionals, you aim to successfully influence how your audience thinks and feels to get their support for your organization. A key component of reaching and influencing your audience through direct marketing efforts is by storytelling. Once…
Stewardship

THANK YOU, THANK YOU, THANK YOU! – The Importance of Stewardship

Did you know that Thanksgiving doesn’t only come in November? You might be thinking to yourself, “Huh? Everyone knows that it’s always in November...” Well, stop for a moment and think about Thanksgiving and the strong aura of gratitude…