Retain Donors Through Effective Stewardship

Retain Donors Through Effective Stewardship

Retaining donors is one of the most difficult initiatives for a fundraiser to do. With more organizations asking people to support their cause or mission, there has never been a more important time to optimize donor retention strategies. One…
Ugly Betty Giving Day History Table

Ugly Betty is Not Ugly

To most of the world, "Ugly Betty" was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct,…
Giving_Tuesday_Blog_Photo

Will Your Organization Be Participating in #GivingTuesday?

As we’re in the midst of fall and most appeals are underway, #GivingTuesday will be here before you know it. On November 28th, people from all over the world will participate in the #GivingTuesday movement. The global fundraising phenomenon…
Storytelling - What's Your Story?

Influence Donors through Consistent Storytelling

As development professionals, you aim to successfully influence how your audience thinks and feels to get their support for your organization. A key component of reaching and influencing your audience through direct marketing efforts is by storytelling. Once…
Stewardship

THANK YOU, THANK YOU, THANK YOU! – The Importance of Stewardship

Did you know that Thanksgiving doesn’t only come in November? You might be thinking to yourself, “Huh? Everyone knows that it’s always in November...” Well, stop for a moment and think about Thanksgiving and the strong aura of gratitude…
Annual Funds Deserve Annual Plans

Annual Funds Deserve Annual Plans – Is Yours Ready for FY’18?

The long and winding road to annual giving success starts with developing an annual fund plan. Annual giving is complex and having a roadmap ahead of time allows you to prepare for the possible speed bumps and detours. Your road to annual giving…
8 Fundraising Trends

8 Trends to Spring Your Annual Fund Marketing Forward

There’s something intricate about annual fund marketing – especially if you want to go beyond the basics of annual giving and create actionable strategies that will help you expand your program for long-term success. It’s our goal to…
Monthly Giving Program

7 Ways to Build a Monthly Giving Program

With 2017 underway, you may be setting goals and developing new ideas – ideas that could lead to the next pivotal initiative for your school or organization. For many fundraising departments, this means tackling a longstanding challenge:…
Successful Fiscal Year

‘Tis the Season to Ensure a Successful Fiscal Year

Give Your Organization the Gift of Revaluation and Retooling December means many things to many people, companies and organizations. Besides the obvious realization that the holiday season is in full gear and the upcoming New Year is just…
Dan Noonan, VP of Business Development

BCG Names Dan Noonan Vice President of Business Development

BCG has named Dan Noonan as Vice President of Business Development. Noonan will be responsible for leading BCG’s sales team and working with the marketing team in order to align sales and marketing goals. Dan Noonan started with BCG more…