Direct Mail statistics

The Top 5 Direct Mail Statistics to Support Your Direct Marketing Strategy

Maybe a list of direct mail statistics is all you're looking for. But wouldn't it help to have the reasoning behind the statistics, too? First, direct mail marketing is an old school marketing technique that has been around for decades and…
Options for Appeal Design

Appeal Design Options

Designing a direct mail appeal is a tricky process. It's easy to get lost in the sea of design options and end up with something that doesn't quite fit your needs. So how do you decide what to include? In this article, we'll walk you through…
Staying within Budget

Second Half of the Year: Staying within Budget

It's a good time to look back at what happened in the first half of the year. And now it's time to think about your campaign budget for the second half. If you're in education, then you're likely planning your 2023 fiscal year. With donor appeals…
USPS Mailbox

The Redefined USPS Experience

If you ever thought they restricted the USPS only to your mailbox, you're in for a surprise. Meet Informed Delivery. It's a free service that uses machine learning to deliver small snippets of actual mail inside your inbox. You get the digital…
Digital Media and Direct Mail

7 Ways to Integrate Digital Marketing with Direct Mail

Digital media plays a key role for fundraisers in targeting their donors. For example, integrating social posts along with email, they can hit donors multiple times on different platforms. But don't stop your direct mail campaign! Direct mail…
QR Code Landing Page

The Mighty QR Code Gives Appeals a Lift

What exactly are QR Codes? How do they work and what’s the best way to use them? QR codes are a type of barcode that a smartphone can scan. They are used to store information and links in the form of text, images, or videos. This makes them…
Watching video on a phone

How Adding Video with Your Direct Mail is the New Key to Connecting with your Donors

Watching those expensive TV commercials from the ASPCA or Save the Children, you immediately connect to their story. They compel viewers into action because of the imagery, music and voiceover. Now, imagine if you could integrate video into…
Forest

Sustainability Efforts Through Reforestation

We have made a commitment to our planet, and we will reflect it in the way we do business. BCG Connect commits to sustainability efforts; to reducing our carbon footprint and working towards a sustainable future for generations to come. We focus…
Reading emails and direct mail

How to Increase Donations Using Email and Direct Mail Together

Using email and direct mail together only improves your fundraising efforts, and they are a perfect mix for any organization. Since email is the best way to reach out to people who are already digitally connected, direct mail is the best way…
Fundraising letters to mom

The Anatomy of a Successful Appeal Letter

Creative fundraising letters are the first thing that people see when they connect with your nonprofit. They are the first impression and an opportunity to engage with potential donors or your constituents. The Importance of Creative Fundraising…