Writing fundraising letters

7 Things to Avoid When Writing Fundraising Letters

Fundraising letters are an important part of any organization’s fundraising strategy. They are a way for your nonprofit to connect with constituents and hopefully convert them to donors. However, not all fundraising letters are created equal.…
BCG Connect Direct Mail Trends for 2022

The Top 10 Trends for Direct Mail in 2022

Trends come and go, and this year is no different. We compiled a list of direct mail trends for 2022 that you can add to your next campaign. Direct Mail Trends for 2022 and How They are Changing the Fundraising Landscape In this blog post…
Direct Mail Marketing to Three Generations

The Advantages of Nonprofit Direct Mail Marketing for Each Generation

Nonprofit direct mail marketing for each generation is a cost-effective way for nonprofits to raise funds and awareness for their cause. It is a way for organizations to creatively engage with each target audience and present their message…
BCG Mail Bag

Informed Delivery

With Informed Delivery service, you can digitally preview your incoming mail. You can manage your packages from a computer, tablet or mobile device via email or a USPS dashboard. Increase Your ROI During mail sorting, USPS® digitally images…
Variable Data Featured Image

Variable Data Printing for Fundraising

Variable Data can help you in your efforts for fundraising this year. As a term used in printing or direct mail marketing, Variable Data Printing (VDP) allows you to send personalized imagery, content, or graphics. Today I am going to show you…

Help Your Spring Appeal Make An Impact: 3 Tips

Let's talk about your Spring Appeal. Direct mail is a valuable tool for any organization trying to communicate their case for support. The challenge is, how do you use this tool to engage your constituents and inspire them to take action? Here…
year end appeal

3 Ways to Amplify Your Year-End Appeal

2020 was an unprecedented year for everyone. Many nonprofit organizations have been negatively affected, as indicated in this recent study.  In fact, "83% of organizations reported a decline in revenues, including a decline in earned revenue…
Holiday direct mail

4 Ways to Use Direct Mail During the 2020 Holiday Season

The holiday season is a little different this year, especially when it comes to gift-giving and holiday direct mail. There are many logistical challenges and considerations to make for the actual gift item. No one wants to return to their office…

Maximizing Your Giving Day: 3 Tips for 2020

Colleges and universities are familiar with the benefits of both a successful giving day and the widely popular Giving Tuesday. In fact, over 3.6 million online gifts were contributed on Giving Tuesday in 2019.1 But how effective are these strategies…

3 Ways to Use Direct Mail for Virtual Events

Most fundraising professionals have reaped the benefits of events for years. Whether it be the education, healthcare, or nonprofit space, the value of visibility and interpersonal interaction at events is undeniable. Thanks to COVID-19, many…