NEC Madness Case Study

Case Study Download: NEC Madness Yields Successful Results

“One of our goals for our FY17 Annual Fund was to increase participation rates among alumni. Our plan was to create a competition that could flow across channels to engage the largest number of alumni, faculty, and staff as possible. BCG CONNECT worked with us from the brainstorming phase to the execution of the project. They connected us with another school who had done a similar campaign, designed a bracket logo and mailer that served as a solid foundation for our challenge, and created some great social media graphics that were flexible and useful throughout our two-week campaign. BCG CONNECT was helpful in both developing and designing the concept and content for our NEC Madness campaign. Looking forward to working with them on our FY18 projects!

                  -Genevieve Andress, Director of Alumni Relations and Annual Giving, New England College

In preparation for New England College’s (NEC’s) FY17 annual fund, they partnered with BCG CONNECT for their annual giving direct marketing campaign. One of their initiatives was a March participation challenge with a goal of 400 donors.

Participation challenges are a great way to engage donors and raise money simultaneously. It brings out the fun and competitive spirit in individuals while supporting a great cause. By incorporating a theme into a challenge or giving day, constituents can really captivate themselves into the event and participate in something entertaining that they can relate to.

New England College’s challenge took place in March of 2017 and took the theme of March Madness by being branded as NEC Madness. Most people associate March Madness with the “basketball-packed” month full of strategic brackets and friendly competition. By having a challenge branded as NEC Madness, BCG CONNECT aligned with that theme and designed a bracket logo, mailer, and social media graphics that were enticing to constituents.

Did NEC reach their goal of 400 donors? How did they do it? What was part of their campaign? Download the case study to get these questions answered and learn how NEC generated successful results.

As a leading provider of creative direct marketing services, BCG CONNECT can partner with you to optimize your campaign creatively and strategically – connect with us to learn more!

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BCG Staff Writer
Storytelling - What's Your Story?

Influence Donors through Consistent Storytelling

As development professionals, you aim to successfully influence how your audience thinks and feels to get their support for your organization. A key component of reaching and influencing your audience through direct marketing efforts is by storytelling.

Once upon a time in a…

school far away, there lived development professionals who sent appeals after Labor Day.

nonprofit far away, there lived development professionals who were getting appeals ready for their next Giving Day.

healthcare organization far away, there lived development professionals who were starting to think about Giving Tuesday.

No matter what type of organization you’re a part of, having a consistent story for your brand is key.

 No, you don’t have to be Dr. Seuss.

 No, you don’t have to be Nicholas Sparks.

 No, you don’t have to be Stephen King.

 Yes, you do need to have your own story.

One of the first things to ponder is, “How am I going to make sure my story consistently connects through each platform that we send something out?” Well, it all comes back to having a strategic annual giving marketing plan. By having this plan, it’s easy to map out your storyboard and the messages you would like to send throughout the year, the channels you’d like to send them through, and when you plan on sending them.

Storytelling is strategic, especially when it comes to fundraising. It does not simply mean that you must get numerous stories from people saying how the organization had an impact on them and send those out through various channels. This can be a great tactic for some organizations but every organization’s story is different.

Here are some other ideas that might spark your storytelling muse:

Listening: Before developing your story, you need to listen to the stories of your donors. Listening helps you truly understand donors and what parts of your organization are near and dear to their hearts. It can help you align your story with theirs. When crafting an ask with this information in mind, you are more likely to relate to them and convert them to loyal donors. Take the time to listen to a handful of your potential donors and learn about what’s most important to them – you might want to think about incorporating a survey into your campaign, which can allow you to learn a lot more about your donors than you already know.

Values: An organization may have a set of 3-5 values that are core elements that support the vision of the organization. If your focus of the year is on the organization’s core values and mission, think about how you’re going to get that message across throughout the year. An idea could be to feature a different value on each appeal and incorporate a quote or story that correlates with that value. This not only shows how important values are to the organization, but it also enables you to remain consistent throughout the year and strengthen your emotional connection with potential donors.

Photos: One of the most common English idioms is, “A picture is worth a thousand words.” Photos can go an extremely long way when storytelling. It gives a visual to the audience of what you want them to see and helps support how you want them to feel. Depending on the type of appeal being sent out, you can incorporate a photo that is indeed worth a thousand words in addition to a powerful message that is consistent with the organization’s story. Photos are a great way of increasing an emotional bond with a potential donor and influencing that person to donate.

You’re probably thinking to yourself, “Wow, this blog post is quite repetitive using the word, ‘Consistency.’” It is! Consistency is vital to incorporating storytelling into your fundraising efforts. When telling your story, remember these three things:

  1. Listen to your donors and create a story for your organization that your donors want to support.
  2. Build an emotional bond with your donors and make your donors feel a certain way when they receive your appeal.
  3. Tell your story consistently throughout the year through creative direct mail appeals.

…And the storytelling fundraisers lived happily ever after!

To learn more about how BCG Connect can help you consistently deliver your story through direct marketing initiatives, connect with us!

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BCG Staff Writer
Stewardship

THANK YOU, THANK YOU, THANK YOU! – The Importance of Stewardship

Did you know that Thanksgiving doesn’t only come in November? You might be thinking to yourself, “Huh? Everyone knows that it’s always in November…” Well, stop for a moment and think about Thanksgiving and the strong aura of gratitude that time of year. Thanksgiving is known to be a time of thanks and appreciativeness for what and who you have in your life.

This should not be the only time of year for that feeling, especially when it comes to fundraising professionals.

You should not only be thanking your donors after they donate to your annual fund throughout the year, but also at your fiscal year end. Donors want to know how they made a difference and feel that they are appreciated.

There are different ways that you can implement stewardship ideas into your campaign. The best stewardship campaigns typically have a combination of the following:

1.Direct Mail: Often, organizations send out an impact report or a “Donor Honor Roll” to recognize everyone who contributed to the annual fund. If you’re thinking you want to send an additional direct mail piece or deviate from an impact report thanking donors, you might want to consider sending out a postcard, letter, or self-mailer. Direct mail is a terrific way to incorporate data segmentation and personalize the thank you based on each donor’s contribution.

2. Email: By sending a thank you message via email that remains consistent with the stewardship campaign brand, you can reiterate your appreciation to your donors through another channel.  Email is a great compliment to direct mail.

3. Social Media: Social media is an effective way to thank those donors who are followers. This is typically used for a broader way of saying, “Thank You!” and is less personal than other communications. A great graphic to share alongside the “thank you” text is an infographic that shows results from the annual donations.

4. Video: Video is a strong element that can help strengthen your brand message and it is a powerful way to deliver a thank you. It provides the opportunity to develop an emotional bond between the organization and the donor through influential visuals of the impact donors have made. A video or a link to a video can be distributed through different channels such as your website, direct mail, social media, and email.

An effective way of thinking about your stewardship campaign and the best channel to send a thank you through is: if you ASK through that channel, THANK through that channel.

Take a minute to think about this scenario:

You just got married and received numerous, thoughtful gifts from your wedding guests. The gifts all varied in price but nonetheless, each gift was a gracious gesture.

In this day in age, it’s common to see a broad “thank you” posting on social media from the two getting married, thanking guests for making their day so special. However, it is ALSO typical to receive some sort of thank you through the mail – sometimes they are handwritten; sometimes they are typed; sometimes they are extremely detailed and personalized; sometimes they are more generic.

Relating your fundraising efforts to other life events makes you realize just how important a thank you is.

Now, ask yourself, “Have we made our donors feel valued?”

Always remember that you can never thank someone too much! It shows that person how much of an impact they had on you (and your organization). By showing someone that his/her donation is appreciated, they will start building a loyalty to your organization. You never know… a thank you could make a first time donor a lifetime donor! Don’t let the aura of gratitude only come around Thanksgiving.

Recognize your donors. Praise your donors. Thank your donors.

The growth of your annual fund is in their hands and you have the power to make your donors feel appreciated.

BCG Connect can help you implement your stewardship campaign into your direct marketing efforts and remain consistent with your organization’s brand – connect with us to learn more!

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BCG Staff Writer
Wheelock's Giving Day Case Study

Case Study Download: Wheelock College’s Successful Giving Day

As the end of the fiscal year for many institutions approaches, an integral step to future success is to evaluate what worked this year and what could be improved next year. Planning your annual fund marketing campaign is critical to the success of your institution’s annual fund.

A great way to boost alumni participation and engagement quickly is to incorporate a Giving Day into your overall strategic annual fund plan.

Wheelock College ran a successful inaugural Giving Day in 2016 and hoped to generate more interactions and participation this year. As a small, private institution located in Boston, MA, they aggressively raised their goal from 250 donors in FY16 to 500 in FY17.

Fast forward to April 1st when the giving day was over – Wheelock’s community came together to give over 760 gifts totaling more than $200,000 along with increased participation in every area of their community.

How did Wheelock have such a successful Giving Day? Find out more information below.

“Wheelock Giving Day was a great success this year and BCG’s involvement was invaluable. We received many positive responses to the direct mail pieces — they really stood out from past solicitations. Overall, the campaign surpassed all of our expectations. Thank you!”

Steve Muzrall, Assistant Vice President for Development, Wheelock College

Giving days are just a sliver of an annual fund plan. They require strategic outreach well in advance along with following the giving day. While getting donors acquired through a giving day is great, it’s important to acknowledge that these donors require a subsequent plan. All the outreach before the giving day contributed to the engagement and participation the day of – consistent engagement throughout the year is critical to the success of fundraising.

Fiscal years are coming to a close for many institutions at the end of the month and now more than ever is the time to start thinking about your overall annual fund plan. We know you’re busy. Let us help! To learn more about how to strategically craft your annual fund plan, connect with us and we would be glad to help you!

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Annual Funds Deserve Annual Plans

Annual Funds Deserve Annual Plans – Is Yours Ready for FY’18?

The long and winding road to annual giving success starts with developing an annual fund plan. Annual giving is complex and having a roadmap ahead of time allows you to prepare for the possible speed bumps and detours. Your road to annual giving success begins today for the next fiscal year – it’s time to start planning!

A strong annual fund campaign requires extensive and comprehensive efforts that organizations need to plan well in advance. By doing this, annual fund objectives are clear, concise, and compelling as well as more apt to be strategically aligned throughout the fiscal year. However, according to Annual Giving Network’s 2016 Report, 67% said that they do not typically have a plan in place prior to the start of a new fiscal year.

Take a step back for a moment and think, “Did my annual fund have a documented, thought-out plan for FY’17?”

If your answer is, “Yes, it did!” – wonderful! How are you going to improve it for FY’18? It’s imperative to use as much data as you have gathered to determine what worked, what didn’t work, and how the plan can be improved. Some questions you might want to ask yourself:

  • Did I have a campaign across multiple channels (direct mail, email appeals, a coordinated social media campaign, and a telephone push)?
  • Did I segment the data to target the right people with the right message?
  • Did I thank donors for their previous donation and ask for another small gift at the same time?
  • Could I have incorporated 2 annual giving days instead of 1?
  • Should I have implemented a challenge day?
  • Could I have leveraged any yearly events to push annual giving (i.e. Pi Day, Valentine’s Day, St. Patrick’s Day, March Madness, the Organization’s Founding Year)?
  • Did I tell donors how their donation impacted the organization?

There is always room for improvement by implementing innovative and creative ideas to your program.

If your answer is, “No, my annual fund didn’t have a strategic plan,” then you’re in luck – there is always time to put a plan in place. You might be thinking, “Where do I start? When do I start? What do I include in this plan?” Before summer, you should ideally have your approved plan in place ready to be executed for FY’18. This would put you at the perfect spot to be organized for the year and ready to strategically get donations in. Here are some guiding questions to fuel your annual giving campaign for your road trip to success:

  1. What is the theme of your annual fund? – by having a thought-out, annual theme, the annual fund can have a more succinct, consistent message upon multiple touchpoints.
  2. Do your social media pushes have consistent branding with your annual fund campaign? – as more campaigns implement social media, it’s crucial to have consistent branding across channels to connect all of the pieces for donors.
  3. Are there any yearly events that you want to include in your annual fund campaign? – if you’re focused on a certain theme for the year, you might want to consider incorporating certain events/holidays into your campaign. For example, if the founding year for your institution was 1718, you might want to implement a Giving Day on January 7, 2018 (1/7/18). If you have a theme of focusing on different departments throughout the year, you might want to focus on athletics in March and hold a March Madness bracket challenge. If you’re focusing on raising funds for a new math center, you might want to hold a giving day on Pi Day, March 14th (3.14).
  4. How will you segment your data? – knowing who your donors are helps with segmenting data as you want to ensure you are targeting the right people with the right message at the right time. Personalizing asks based on specific donor interests increases your chances of their donation.
  5. Did you thank your donors? – donor retention is a major factor of your annual fund. Maintain your relationships by thanking your donors and let them know how their gift impacted the organization! When they feel appreciated, they are more inclined to continue contributing to the fund in the future.
  6. How did the campaign do and how are you going to improve it next year? – during your current campaign, you should start thinking about next year’s campaign. Ask yourself questions like, “Should we do this strategy next year? Which approach was most successful? Which approach did not perform as we had hoped? Is there anything going on in the environment that might have impacted positive or negative results for our campaign?” By having improvement at the forefront of your mind, annual fund campaigns are more likely to succeed even more.

An annual fund campaign needs to be kept vibrant, updated, and innovative. These efforts need to be revisited and monitored constantly to ensure the annual fund is meeting or exceeding expectations. In order for aligned initiatives to be effective, goals need to be set and the prior year’s campaign needs to be evaluated at the completion of the campaign. When evaluating the campaign, it’s important to take into consideration the dollars given, participation rates, average gifts, and cost-per-dollar-raised. This will aid in establishing a benchmark that will be beneficial in setting realistic goals.

What do you think would happen if donors heard from you consistently the first year throughout the year and only one time the year after that because an annual plan wasn’t implemented? The purpose of an effective annual fund plan is to establish consistent giving habits in your donors. If they feel as though you only reach out when there is a crisis or when there is a sudden need, they won’t feel the emotional connection as they would if they had received consistent outreach explaining how they can make an impact. Retaining donors is a key contributing factor to developing and executing an annual fund plan.

As a proud partner with our clients, BCG Connect has worked strategically with numerous organizations to develop and improve their annual fund marketing campaigns. Some of the most successful campaigns were planned well in advance of the start of the fiscal year. If your goal is to work with a partner that can help develop a strategic, impactful annual fund marketing program, connect with us to learn how BCG Connect can help you!

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BCG Staff Writer
8 Fundraising Trends

8 Trends to Spring Your Annual Fund Marketing Forward

There’s something intricate about annual fund marketing – especially if you want to go beyond the basics of annual giving and create actionable strategies that will help you expand your program for long-term success.

It’s our goal to leverage our industry knowledge when working with clients to provide them with optimal marketing solutions for their fundraising program.

With spring around the corner, it’s time to start comprehensively assessing your annual giving program and determining how to take your program to the next level – how do you relate to these 8 trends?

  1. Implement a Strong Multi-Year and Annual Plan. Developing and maintaining a strong annual fund plan provides the opportunity to comprehensively assess your annual giving program, articulate short and long term objectives, and align all objectives with the plan appropriately. This advanced planning offers the opportunity to revisit initiatives regularly and stay up to speed with expectations. As a key step to long term success, effective annual fund planning is built from strategic development, partnerships, and long-term connections with donors.
  2. Stewardship, Stewardship, Stewardship. Annual giving professionals always need to keep at the front of their minds that stewardship is a key element of annual giving. Great stewardship is crucial to high retention and should be encouraged at all levels of the donor pyramid, including thank you notes all the way to donor impact stories in different types of publications.
  3. Have You Implemented #SocialMedia Into Your Campaign? If you haven’t increased your social media presence yet, now is the time to do so. Having a campaign that shows consistent branding, from the direct marketing all the way to social media, increases the engagement of the potential donors. Donors tend to feel more involved and having numerous touchpoints is important to donor relations.
  4. Mobile is King. At the CASE D1 conference, it was stated that 14% of all online donations are made by a mobile device. It is vital that your donation page, along with any corresponding emails, attachments, or graphics on social media, are mobile enabled. Similar to the importance of mobile with the annual fund, convenience is a significant factor in getting donations through the door.
  5. Big Data and Personalized Analytics. Big data and predictive analytics are evolving annual fund giving. By analyzing donor engagement and giving over their time with the organization/institution, engagement with them improves significantly. When you know about what they are passionate about in association with the organization/institution, you can tailor a personalized approach to them that could increase the chances of a donation.
  6. Storytelling is Not Just for Children. Tapping into your donor’s emotions can engage them, connect with them, really show them exactly what you want them to see and how you want them to feel. By providing better stories, you can raise more money because people are more dedicated and proud to support the fund. Storytelling can be incorporated in appeals, giving days, challenges, stewardship, among others. Take a step back and really tell the donors why their donation is impactful, who it has helped, and why they truly make a difference no matter the amount they donated.
  7. “What Was My Impact?” – Respond to Your Donors. It’s important donors know that their donation goes to a larger cause – that it is truly impacting something. Impact reports, case studies, stories, statistics are all vital elements to provide to your potential donors to show how exactly their donation helped. Did it help fund a new building? Did it provide more resources to the organization/institution? Tell them! They want to know their impact and by providing tangible information of what their donation helped, they will be more inclined to donate again.
  8. Change is Constant. Successful annual giving programs effectively adopt the changes that will work, while still maximizing the old tools that continue to work. The saying typically goes, “Out with the old, in with the new.” However, it is rather a delicate balance between using the old with the new. Learning how to adapt the new with the old can improve the likeliness of a successful annual giving program. For example, doing a direct mail piece highlighting a giving day can be complemented with a social media campaign incorporating the branding of the Giving Day.

These are just a few of the annual fund trends that should be on the forefront of your mind when developing your annual fund program. Do you need any help incorporating any of them into your campaign? We’d love to connect with you to share how we can help strengthen your campaign!

P.S. Attending the CASE District II conference in Baltimore? Let us know if you will be attending – we would love the opportunity to connect with you there!

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BCG Staff Writer
Monthly Giving Program

Build a Monthly Giving Program

Incentivize monthly giving and increase donor retention

With 2017 underway, you may be setting goals and developing new ideas – ideas that could lead to the next pivotal initiative for your school or organization.

For many fundraising departments, this means tackling a longstanding challenge: transforming donors (or alumni) who give once or twice annually into consistent monthly contributors. The most common solution is building an effective monthly giving program. So, what will incentivize donors to give monthly?

Implement a process that is quick and easy for donors.

A monthly giving program can be automated, so donors do not have to write a check each month. Allow them to sign up online. On a day of their choosing every month, withdraw an incremental gift from the donor’s debit card, credit card or bank account. An automated monthly giving program allows contributors to “go green,” cutting down on paper, postage and other resources utilized in mailings. If your monthly giving program significantly lowers administrative costs, your benefactors should know that, too.

Reduce the intrusion of frequent requests.

Many people want to give, but don’t want to be barraged by requests. Taking part in a monthly giving program can make them feel much more comfortable. When enrolled in such a program, donors should receive significantly fewer solicitation reminders by phone, mail or email.

Offer a wide range of giving levels.

Offering different levels of giving will engage donors of all ages and economic backgrounds. Have a donor that contributes a $200 gift once annually? The same donor will likely be willing to multiply his/her contribution if granted the flexibility of 12 incremental payments.

Implementing a monthly giving program will also help you target specific segments of your potential donor base, including young supporters, donors who give less than $200 annually, donors who give three or more times per year, and lapsed donors.

Connect monthly giving to tangible outcomes.

Supporters want to know that their pledges have a positive impact. Whenever possible, you should provide examples of how a donor’s monthly gift will make a difference.

Highlight the prominent short-term and long-term projects that will benefit from donor funding. Building a new recreation center on campus? Explain how the center will serve student and community needs, and add to the campus’ appeal.

If a monthly donation of $10 allows your organization to train one volunteer, donors will be excited to hear that. If a monthly gift of $40 is equivalent to your university hosting an after school reading program for 10 local children, donors will be thrilled to know that, too. Provide your benefactors with real, compelling success stories made possible by donor funding!

Brand your monthly program and always reward donors.

We encourage you to brand your monthly giving program. Give your program a name that will foster comradery and provide the sense of elite membership. Treat donors like members of this special club.

Focus on simple, affordable ways to show appreciation to your monthly contributors. When a member first enrolls in the monthly giving program, send an acknowledgement letter or a thank you postcard. Throughout the year, send branded mugs, umbrellas, or other useful items. Get creative with exclusive member offers such as discounts to events hosted by your organization. Appreciation will go a long way in retaining your monthly giving program members.

Plan sufficiently to make your new monthly giving program a success.

Developing a new monthly giving program will require time and effort. You will need the right software to best identify and manage potential monthly donors. You will also need to designate staff to establish appropriate monthly giving levels, communicate with donors and plan reward distribution. Finally, you will need patience. It may take time for your new program to truly thrive, but if well executed, it will have an astounding long-term impact on your fundraising efforts.

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BCG Staff Writer
Successful Fiscal Year

‘Tis the Season to Ensure a Successful Fiscal Year

Give Your Organization the Gift of Revaluation and Retooling

December means many things to many people, companies and organizations. Besides the obvious realization that the holiday season is in full gear and the upcoming New Year is just weeks away, to many December marks the midway point of their fiscal year.

That fact could and should translate into an ideal opportunity to reassess, to readjust, to reconsider, to react and to retool in order to ensure that the year produces or exceeds the goals set forth just a scant six months ago. Those organizations and companies prepared to react, while others shift into Holiday ‘coast mode’, are most likely to succeed.

Mid-fiscal year reports are extremely telling. Trends are being confirmed. Established monthly and mid-year goals are being met…or they’re not. Exhilaration or concern is sneaking into every day ‘at the office.’

If monthly and aggregate goals are not being met, it is likely a critical time to put a revised plan in place. There is no reason to accept disappointing year end-results next May when there is still almost a full six months to recover fully and potentially even exceed original projections. December is the ideal time to consider revising tactics.

Should the first half of the fiscal year have brought outstanding results, it may be the ideal time for a company or organization to put its foot on the gas. That might mean to increase expenditures behind the initiatives that have moved the needle beyond expectations or possibly to engage additional tactics to further ratchet up that success.

For many, things may slow down in December, but for those willing to aggressively reevaluate and react by readjusting and retooling, their greatest gifts will likely lie ahead at the close of their fiscal year.

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BCG Staff Writer
Dan Noonan, VP of Business Development

BCG Names Dan Noonan Vice President of Business Development

BCG has named Dan Noonan as Vice President of Business Development. Noonan will be responsible for leading BCG’s sales team and working with the marketing team in order to align sales and marketing goals.

Dan Noonan started with BCG more than a decade ago. Since joining BCG in 2005, he’s served as a consultative partner to his clients to help improve their marketing programs. His goal is to develop custom solutions based on a thorough understanding of clients’ needs, goals, and objectives.

Dan has shown an authentic commitment to his client’s success by enriching fundraising programs for nonprofits from coast to coast. He brings a wealth of knowledge and expertise and I know that he will have an even broader impact through this new role,” said Charlie Noonan, President. “After we acquired BCG more than 14 years ago, we committed to offering a spectrum of products and solutions to meet our clients’ needs. Dan has been at the forefront of that effort.”

Dan Noonan’s promotion to this leadership role is one part of BCG’s overall expansion plan. As of June 1st, the sales force has also grown—filling a newly created Account Executive position—with plans for continued company growth in the future in order to keep up with increased demand for services.  

“BCG’s investment in clients is unparalleled. I’m excited to help BCG continue to grow, to lead efforts to help more organizations thrive, and to continue to ensure our long-time clients’ success,” said Dan Noonan.

Dan Noonan holds a BA in psychology from Wheaton College. He lives in Charlestown and is a loyal Boston Celtics fan and avid golfer. He can be reached at dnoonan@bcgconnect.com.

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BCG Staff Writer
Keep Your Donors

Keep Your Donors – You Earned Them

Welcome to July—a new fiscal year for many organizations, and with that comes new fundraising goals.

Wait, what is that? You still need to close out last year? And you feel overwhelmed doing both at the same time? I get it! That’s a lot to manage at once.

Don’t freak out! Just like I walked you through how to show the impact of a gift in my last blog post, I’m back to help again.

This time: I’m going to help you single task your way through this transitional part of the year so that you can focus on what’s important: keeping your donors.

Tip #1: Focus on donor retention now, so you don’t need to focus on finding new donors later.

Did you know that one of the most cost-effective tools you can focus on to increase funding is donor retention?

What is donor retention, you ask?

Simply, donor retention is a measurement of how many donors continue to donate to your organization year after year.

everyone is talking about donor retention

If you think those rates are really low, you’re right! Organizations that have low donor-retention rates need to continuously find new donors.

Tip #2: Know the numbers. (aka: It costs HOW much to acquire a new donor?!)

what's the big deal?

That’s a huge return on investment! And we all know how hard it is to find a new donor in the first place, right?

Tip #3: Remember the second golden rule of fundraising: you can never thank your donors too many times.

Taking that advice, thank your donors now, thank them again later, and then thank them again. (And again.)

keep your donors

BCG worked with Kimball Union Academy, a private, co-ed, preparatory, boarding school in Meriden, New Hampshire, on their stewardship campaign. At the end of their fiscal year they thanked donors by showing the impact of their gift through specific metrics.

you did it

Looking for more examples of stewardship programs that work? Want to learn more about how BCG can help you keep the spectrum of your donors? Check out our portfolio for more great ideas and contact us to learn more.

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BCG Staff Writer