Keep Your Donors

Keep Your Donors - You Earned Them

Welcome to July—a new fiscal year for many organizations, and with that comes new fundraising goals. Wait, what is that? You still need to close out last year? And you feel overwhelmed doing both at the same time? I get it! That’s a lot…
Show Impact

How Do You Show Impact?

One of the questions that gets passed around within the nonprofit development world is: how do you convert a non-donor to a donor? And the answer that is commonly floated is: show the impact of their gift. I know what you’re thinking: But…
Fundraising Possibility is in the Air

Possibility Is In The Air

The weather is warmer than ever, it’s light out earlier, and before we know it, the first day of spring will be here. Everything feels fresh and new once the weather is warm enough to not wear a coat out of the house in the morning. Don’t…
Fundraising Appeal Letter Hacks

Stand Out From The Crowd(ed Mailbox): 5 Fundraising Appeal Letter Hacks

Add some muscle to your next appeal letter to help it stand out in a crowded mailbox. During the holiday season, everything that comes into your mailbox, from bills to credit card offers, are adorned in festive colors and glitter. So, it helps…
Regis College's Challenge Results

School Challenges Unite Alumni & Friends

 School Challenges are one of the best ways to boost alumni participation quickly. Regis College ran a successful school challenge after receiving a generous pledge to the annual fund of $25,000. A Regis couple asked their fellow alumni and…
Bentley University's Philanthropy Week

Spotlight: Bentley University's Philanthropy Week

#bentleygives Bentley created a week of on-campus activities, all centered on philanthropy. For 2015, this week of events was creatively branded with the slogan, "Bentley Runs on Philanthropy," a spinoff of the Dunkin’ Donuts "America…
Data Visualization

Data Visualization

Data is abuzz in the fundraising world right now. We oftentimes have the data at our fingertips, but how to use it properly is the trick. What’s the key to this trick? We were curious too, so our team watched The Chronicle of Philanthropy’s…
Email Marketing Psychology

Why We Click - The Psychology Behind Email Marketing

There's a simple psychology behind a great call to action, especially when it comes to email marketing. Increase your "clicks" with these simple email tips: Color Matters: Use ORANGE to encourage immediate action, or BLUE to build trust…
The Current Environment of Annual Giving

The Current Environment of Annual Giving

Recently, the BCG team attended CASE’s Senior Annual Giving Conference, and we want to share some great information we learned on the current fundraising climate, donor retention, acquisition, reactivation, and who to target and when. 5…
Noble and Greenough School's Rally Day

Boost Alumni Participation and Raise Money - Quickly

Rally Day is Noble and Greenough School’s giving day. Like many schools looking to improve young alumni participation, Nobles designates one day a year to giving. Rally Day takes over the school’s Instagram, Twitter feed, Facebook page and…