BCG Connect Creative: Fully-integrated marketing, advertising and design services.

BRANDING

PRODUCT BRANDING • ORGANIZATIONAL BRANDING • EVENT BRANDING • CAMPAIGN BRANDING

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BRAND DEVELOPMENT – STEP I
KNOW WHERE YOU STAND

BCG Connect’s brand-audit will determine (or confirm) your brand’s position among audience segments and competitors. We’ll reveal gaps and opportunities, illustrating when, where, and how to communicate your organizational goals effectively.

Already have market research conducted within the last three years?
We’re happy to pull from those reports to learn what we need about your audience and organization. Our first priority will always be to represent your organizational values and personality in a way that builds market-share and brand loyalty.

Qualitative Discovery

Real-world Discussion and Feedback

Quantitative Discovery

Your Product, Your Market

Competitive Analysis

Head to Head with Other Brands

Organizational Personality

Your Living, Breathing Brand

Consumer Analysis

Embracing Audience Complexity

Brand Development – Step II
Identity and Collateral

Naming

Tagline

Logo

Mission Statement

Brand Positioning

Tone of Voice

Brand Standards

Brand Promise

Personas/Avatars

WEB PRESENCE

WEBSITES • LANDING PAGES • EMAIL CAMPAIGNS • DIGITAL ADVERTISING

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Strategy

Copywriting and Design

Photography

Content Management

Google Analytics

PRINT

DIRECT MARKETING • ADVERTISING • PUBLICATIONS

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Direct Mail

Annual Reports, Magazines, and Brochures

Design, Development, and Copywriting

Data Segmentation and Personalization

Fulfillment and Mailing

EVENTS

EVENT COLLATERAL • PRESENTATIONS • VIDEO

Events are the live activation of your brand.

 Brand consistency is key before, during, and after your event. Ask how BCG Connect can help with your event collateral, including invitations, presentations, videos, booklets, brochures, signage, and other branded materials.

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Gala Events

Conferences

Celebrations

Campaign Launch Events

Meetings

READY TO ENHANCE YOUR BRANDING? LET’S CONNECT.