PRODUCT BRANDING • ORGANIZATIONAL BRANDING • EVENT BRANDING • CAMPAIGN BRANDING
BRAND DEVELOPMENT – STEP I
KNOW WHERE YOU STAND
BCG Connect’s brand-audit will determine (or confirm) your brand’s position among audience segments and competitors. We’ll reveal gaps and opportunities, illustrating when, where, and how to communicate your organizational goals effectively.
Already have market research conducted within the last three years?
We’re happy to pull from those reports to learn what we need about your audience and organization. Our first priority will always be to represent your organizational values and personality in a way that builds market-share and brand loyalty.
Real-world Discussion and Feedback
Your Product, Your Market
Head to Head with Other Brands
Your Living, Breathing Brand
Embracing Audience Complexity
Brand Development – Step II
Identity and Collateral
Tone of Voice
WEBSITES • LANDING PAGES • EMAIL CAMPAIGNS • DIGITAL ADVERTISING
Copywriting and Design
DIRECT MARKETING • ADVERTISING • PUBLICATIONS
Annual Reports, Magazines, and Brochures
Design, Development, and Copywriting
Data Segmentation and Personalization
Fulfillment and Mailing
EVENT COLLATERAL • PRESENTATIONS • VIDEO
Events are the live activation of your brand.
Brand consistency is key before, during, and after your event. Ask how BCG Connect can help with your event collateral, including invitations, presentations, videos, booklets, brochures, signage, and other branded materials.
Campaign Launch Events
Get in Touch
BCG Connect, LLC
755 Middlesex Turnpike
Billerica, MA 01821
(800) 767-0067[email protected]