Personalizing through Data
Curry College needed personalization. Do you have multiple segments to send appeals to and are not sure of how to proceed? Our creative team devised a segmented self-mailer for six individual segments and personalized each one to speak to the potential donor. Personalization is the key connection for your donor. Here are some ideas to get you started on taking your data to the next level.
Hover over the left-hand corner to view all the versions, as well as front and back of the mailer.