Telling the Perfect Fundraising Story

The Appalachian Mountain Club relies on our content team to write their appeal letters. And there are key elements to writing the perfect appeal letter. This is a great example of using all of those elements: telling the story as they integrate the impact of the donor’s generosity to their organization.

Hover over the bottom left-hand corner to view the entire letter.

15528_AMC_2021 Summer Appeal

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