Middlesex School had a challenge for a current parent appeal mailer: how to highlight the number of years a donor has been a part of the community and show gift history specific to each donor. Simplifying the guesswork of their data, and using variable data, we could showcase gift history if they had been a member of the community for only one year or four.
If you want to see more about how we solved for this, check out our resource about how to use an Ugly Betty effectively.
Interested in seeing more? Request samples of our latest work.