Regis College
BCG Connect worked with Regis College, a private, Roman Catholic university in Massachusetts, to craft a year-end, annual fund appeal that included a focus for young alumni. The appeal was designed around a participation challenge, an alumni couple pledged $25,000 for 600 alumni donations, and BCG Connect created a personalized, targeted, direct mail marketing campaign for young alumni that showed the impact of every gift.
Read more about BCG Connect’s work with Regis College in our blog.