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Donors, members, alumni, and other advocates often find value in community. Many strive to be a part of something bigger than themselves, and have an emotional or personal connection to the organizations they support. Personalization helps to reinforce those emotional connections. How could more focus on personalized direct mail help you connect with your constituents?

Get Personal

With BCG Connect to guide you through the process, you can connect with donor targets with creative direct mail campaigns that are built for each audience and moment.

A successful direct mail program routinely engages those individuals with personalized outreach that reflects their specific interests or past giving histories. The right mix of mail format, design, and data might turn a call-to-action into a can’t miss opportunity.

A Few Examples:

Activate alumni pride with tailored reunion announcements, then follow-up with a compelling reunion appeal with variable text and imagery from when they were on campus.
Build excitement for a Giving Day or fundraising challenge with a custom logo or ad design, and see your theme come to life across various channels like email, social media, and direct mail. Then invite donor segments to participate using sharable graphics, customized QR codes, giveaways and more.
Demonstrate the impact of donor gifts with eye-catching annual reports, impact reports, and infographics. Follow-up with organizational newsletters and updated marketing collateral that reflects your mission and tells your story.

BCG Connect’s creative resources help advancement, development and marketing teams with:

Direct mail graphic design
Direct mail campaign theme and branding
Design based on variable text and imagery
Infographics
Copywriting
Direct mail follow up email campaigns

Let’s start creating.

Start planning your next project

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CREATE

Get Personal

A Few Examples:

BCG Connect’s creative resources help advancement, development and marketing teams with:

Let’s start creating.

Start planning your next project

Creative Marketing for Fundraisers

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