Greenwich Academy

Greenwich Academy is a prestigious college prep school for young women with a long-standing commitment to building character and community. Upholding the brand for this 200-year-old institution is critical to the school and its constituents. When the school invites alumnae back to campus, it’s a priority to send meaningful communications that are personalized and on-brand.

While there are many touchpoints involved in engaging alumnae throughout the year, extra personal touches are added for signature events and communications. Milestone reunions, for example, provide an opportunity to tap into the community with communications that evoke a sense of belonging and nostalgia.

With close collaboration with the advancement team, a deep understanding of Greenwich Academy brand guidelines, and creative application of variable text and imagery, BCG Connect crafts signature invitations, reminders, and programs that commemorate 5^th year, 25^th year, and 50^th year reunions.