4 Ways to Use Direct Mail During the 2020 Holiday Season

Holiday direct mail

The holiday season is a little different this year, especially when it comes to gift-giving and holiday direct mail. There are many logistical challenges and considerations to make for the actual gift item. No one wants to return to their office and find a stack of holiday food items gone bad.

Direct mail provides some unique options when it comes to creative holiday outreach. The USPS reports that “77 percent of consumers sort through their physical mail as soon as they get it.”1

Here are 4 Ways to Use Direct Mail During the 2020 Holiday Season:

Send a gift from a local nonprofit

Working with a local nonprofit is always a popular choice that reflects the spirit of the holiday season. If your local nonprofit offers handmade or customizable items, those can be a great option to send via mail. If these are non-perishable, that’s even better.

Some of our favorite local nonprofits are Friends of the Children, Boston chapter, and UTEC in Lowell. You can learn about how we’ve been helping Friends of the Children with their direct mail over the years in this blog post.2

Send a signed letter from your President/CEO

A letter from your President/CEO is always a nice touch. It’s also a versatile option. It can be mailed, put into an email format, or even in a blog post like this one from Penguin Random House.3

You can experiment with using a handwritten or electronic signature. Either choice will help differentiate your organization from the influx of holiday messages that are starting to accumulate.

Send a physical holiday card

Virtual Burnout4 has taken its toll in 2020. One of the best ways to counteract meeting fatigue and being glued to screens is by sending a printed holiday card.

Sending a printed holiday card not only creates ethos, but it also provides a unique branding opportunity for your organization. You can experiment with a playful format or develop a streamlined piece.

Send a gift for their home office

As home offices continue to evolve, it makes sense to consider sending a holiday gift that follows suit. Smaller budget items like a desk succulent or essential oils for a home diffuser are good places to start.

Whether it be a rose-gold pen, leather-bound notebook, or personalized desk calendar, there’s something for everyone in this New York Times article.5

Your holiday gift-giving doesn’t have to be complicated, even in 2020! Direct mail can help you engage more people in creative and unique ways that other channels cannot.

Have you tried any of these ideas? Connect with us today and let us know how it went.

Sources

= USPS

2 = Creating Engaging Annual Reports: 3 Focus Areas

3 = Penguin Random House

4 = Boston Chamber of Commerce Blog

5 = New York Times Wirecutter

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Christina Sullivan