Knowledge

Check back here regularly as we share ideas for helping fundraising professionals create powerful marketing deliverables, deliver targeted communications, and build personalized experiences that connect with donors on a personal level.

BCG Connect | Creative Marketing for Fundraisers

BCG Connect expands operations with new office and production facility

BCG Connect continues to grow and expand its operations.  We are pleased to announce the successful transition to a new corporate office and manufacturing facility in Wilmington, Massachusetts.  The new, 16,000-square foot space serves as…
Friends of the Children -Boston Achievers and MentorsFriends of the Children - Boston

Building Partnerships for Greater Impact

There is a famous African proverb that says, “if you want to go fast, go alone, but if you want to go far, go together.” Creating partnerships with trusted organizations and peers can help nonprofit organizations go further and have a more lasting, sustainable impact.
Direct Mail

11 Reasons Direct Mail works for Nonprofits

We have heard it all. And we think direct mail gets a bad rap. Long considered “junk mail” direct mail is seeing a new revival with the onslaught of emails sent to your inbox every day. That's why we're making the case with these 11 statistics. There…
stack of letters

Self-mailer vs. a Letter: Why choose?

Ahh, the infamous question: self-mailers vs. letters for your next appeal? Self Mailers vs Letters - Which is best for you? Direct mail formats should be more strategic than just following personal preferences. Meanwhile, it's visible,…
Data on a person

Data Management: Empowering Communications

That's a bold statement: "empower your communications through data management." After all, data management is the process of organizing and structuring data in a way that it is easily searchable and useable. While it isn't always the most…
Direct Mail statistics

5 Statistics to guide your direct marketing planning

Maybe a list of direct mail statistics is all you're looking for. But wouldn't it help to have the reasoning behind the statistics, too? First, direct mail marketing is an old school marketing technique that has been around for decades and…
Options for Appeal Design

5 Tips to planning your next appeal around budget limitations

Designing a direct mail appeal is a tricky process. It's easy to get lost in the sea of design options and end up with something that doesn't quite fit your needs. So how do you decide what to include? In this article, we'll walk you through…
USPS Mailbox

Informed Delivery and the new USPS Experience

If you ever thought they restricted the USPS only to your mailbox, you're in for a surprise. Meet Informed Delivery. It's a free service that uses machine learning to deliver small snippets of actual mail inside your inbox. You get the digital…
Digital Media and Direct Mail

7 Ways to Integrate Digital Marketing with Direct Mail

Digital media plays a key role for fundraisers in targeting their donors. For example, integrating social posts along with email, they can hit donors multiple times on different platforms. But don't stop your direct mail campaign! Direct mail…
QR Code Landing Page

The Mighty QR Code Gives Appeals a Lift

What exactly are QR Codes? How do they work and what’s the best way to use them? QR codes are a type of barcode that a smartphone can scan. They are used to store information and links in the form of text, images, or videos. This makes them…
Watching video on a phone

Why adding video to your direct mail campaign helps you connect with donors

Watching those expensive TV commercials from the ASPCA or Save the Children, you immediately connect to their story. They compel viewers into action because of the imagery, music and voiceover. Now, imagine if you could integrate video into…
Forest

Sustainability Efforts Through Reforestation

We have made a commitment to our planet, and we will reflect it in the way we do business. BCG Connect commits to sustainability efforts; to reducing our carbon footprint and working towards a sustainable future for generations to come. We focus…