Knowledge
Check back here regularly as we share ideas for helping fundraising professionals create powerful marketing deliverables, deliver targeted communications, and build personalized experiences that connect with donors on a personal level.

11 Reasons Direct Mail works for Nonprofits
We have heard it all. And we think direct mail gets a bad rap. Long considered “junk mail” direct mail is seeing a new revival with the onslaught of emails sent to your inbox every day. That's why we're making the case with these 11 statistics.
There…

Self-mailer vs. a Letter: Why choose?
Ahh, the infamous question: self-mailers vs. letters for your next appeal?
Self Mailers vs Letters - Which is best for you?
Direct mail formats should be more strategic than just following personal preferences.
Meanwhile, it's visible,…

Data Management: Empowering Communications
That's a bold statement: "empower your communications through data management."
After all, data management is the process of organizing and structuring data in a way that it is easily searchable and useable.
While it isn't always the most…

5 Statistics to guide your direct marketing planning
Maybe a list of direct mail statistics is all you're looking for. But wouldn't it help to have the reasoning behind the statistics, too?
First, direct mail marketing is an old school marketing technique that has been around for decades and…

5 Tips to planning your next appeal around budget limitations
Designing a direct mail appeal is a tricky process. It's easy to get lost in the sea of design options and end up with something that doesn't quite fit your needs. So how do you decide what to include? In this article, we'll walk you through…

Informed Delivery and the new USPS Experience
If you ever thought they restricted the USPS only to your mailbox, you're in for a surprise. Meet Informed Delivery. It's a free service that uses machine learning to deliver small snippets of actual mail inside your inbox. You get the digital…

7 Ways to Integrate Digital Marketing with Direct Mail
Digital media plays a key role for fundraisers in targeting their donors. For example, integrating social posts along with email, they can hit donors multiple times on different platforms. But don't stop your direct mail campaign!
Direct mail…

The Mighty QR Code Gives Appeals a Lift
What exactly are QR Codes? How do they work and what’s the best way to use them?
QR codes are a type of barcode that a smartphone can scan. They are used to store information and links in the form of text, images, or videos. This makes them…

Why adding video to your direct mail campaign helps you connect with donors
Watching those expensive TV commercials from the ASPCA or Save the Children, you immediately connect to their story. They compel viewers into action because of the imagery, music and voiceover. Now, imagine if you could integrate video into…

Sustainability Efforts Through Reforestation
We have made a commitment to our planet, and we will reflect it in the way we do business. BCG Connect commits to sustainability efforts; to reducing our carbon footprint and working towards a sustainable future for generations to come. We focus…

Increasing donor response by combining email and direct mail marketing
Using email and direct mail together only improves your fundraising efforts, and they are a perfect mix for any organization. Since email is the best way to reach out to people who are already digitally connected, direct mail is the best way…

The Top 10 Trends for Direct Mail in 2022
Trends come and go, and this year is no different. We compiled a list of direct mail trends for 2022 that you can add to your next campaign.
Direct Mail Trends for 2022 and How They are Changing the Fundraising Landscape
In this blog post…