Knowledge

Check back here regularly as we share ideas for helping fundraising professionals create powerful marketing deliverables, deliver targeted communications, and build personalized experiences that connect with donors on a personal level.

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #2

Tip #2: The Cost of Poor Graphic Design In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Our previous post examined the critical step of perfecting data…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #1

Tip #1: Debunking List Management  In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Direct mail is known to be an efficient and engaging channel that…
Friends of the Children 2019 annual report

3 Focus Areas for Creating Engaging Annual Reports

BCG Connect is a steadfast supporter and advocate of Friends of the Children-Boston (Friends-Boston), a nonprofit organization dedicated to breaking the cycle of generational poverty through salaried, professional mentoring. To achieve this,…
Fall Strategic Annual Giving Plan Blog

Exceed Your Goals with a Strong Fall Giving Plan

The air is getting crisp outside. The leaves are getting crunchier. School bus lights flash longer waiting for students to scurry aboard. This could only mean one thing - fall is here. These signs of fall should ignite the fundraiser in you…
Retain Donors Through Effective Stewardship

Ideas for retaining donors through effective stewardship

Retaining donors is one of the most difficult initiatives for a fundraiser to do. With more organizations asking people to support their cause or mission, there has never been a more important time to optimize donor retention strategies. One…
Annual Funds Deserve Annual Plans

Annual Funds deserve annual plans

The long and winding road to annual giving success starts with developing an annual fund plan. Annual giving is complex and having a roadmap ahead of time allows you to prepare for the possible speed bumps and detours. Your road to annual giving…
8 Fundraising Trends

8 Trends to Spring Your Annual Fund Marketing Forward

There’s something intricate about annual fund marketing – especially if you want to go beyond the basics of annual giving and create actionable strategies that will help you expand your program for long-term success. It’s our goal to…

5 Fundraising Appeal Letter Hacks

Add some muscle to your next appeal letter to help it stand out in a crowded mailbox. During the holiday season, everything that comes into your mailbox, from bills to credit card offers, are adorned in festive colors and glitter. So, it helps…
Regis College's Challenge Results

School Challenges Unite Alumni & Friends

 School Challenges are one of the best ways to boost alumni participation quickly. Regis College ran a successful school challenge after receiving a generous pledge to the annual fund of $25,000. A Regis couple asked their fellow alumni and…
Bentley University's Philanthropy Week

Spotlight: Bentley University’s Philanthropy Week

#bentleygives Bentley created a week of on-campus activities, all centered on philanthropy. For 2015, this week of events was creatively branded with the slogan, "Bentley Runs on Philanthropy," a spinoff of the Dunkin’ Donuts "America…
Noble and Greenough School's Rally Day

Boost Alumni Participation and Raise Money – Quickly

Rally Day is Noble and Greenough School’s giving day. Like many schools looking to improve young alumni participation, Nobles designates one day a year to giving. Rally Day takes over the school’s Instagram, Twitter feed, Facebook page and…