School Challenges are one of the best ways to boost alumni participation quickly.
Regis College ran a successful school challenge after receiving a generous pledge to the annual fund of $25,000. A Regis couple asked their fellow alumni and friends to rise to the school challenge and make 600 gifts to Regis by the end of the calendar year. Long story short, they surpassed their goal with 799 donations.
The results showed that the challenge was a great way to:
- Secure participation rates early on in the fiscal year
- Get never-donors to make their first donation
- Increase gift amounts from current donors
- Show the Regis community that their peers (alumni, faculty, staff, and parents) are actively giving back.
Find out how Regis made it all happen here.
Regis College is a great example of executing a successful school challenge. To reach success, it’s important to remember that you must have ample preparation in your outreach and marketing materials in order to generate the best results.
If you’re interested in learning how BCG Connect can help you with your school challenge to boost alumni participation quickly, connect with us! We have partnered with a number of clients to improve their school challenge direct marketing materials to optimize donor engagement