Entries by BCG Staff Writer

Calendar Year-End Prep: The 4 C’s of Direct Mail Appeals

We originally published Calendar Year-End Prep: The 4 C’s of Direct Mail Appeals in 2018. We updated it to reflect changes in direct mail. In a recent post, we talked about our 4 P’s of direct mail marketing. But have you heard of the 4 C’s of Direct Mail Appeals? Acronyms and slogans get created […]

‘Tis the Season to Show Gratitude

Make no doubt about it, we are amidst the season of giving. A time to reconnect with family and friends, create lasting holiday memories and give back to others in a show of our appreciation, affection and overall connection to one another. Of course, most of that “joy” comes at a price. How much? According […]

Exceed Your Goals with a Strong Fall Giving Plan

The air is getting crisp outside. The leaves are getting crunchier. School bus lights flash longer waiting for students to scurry aboard. This could only mean one thing – fall is here. These signs of fall should ignite the fundraiser in you to spark your donors to give. How should you do that? Well first, […]

4 Tips to Optimize Your Giving Day

Giving days and donor challenges have become increasingly popular for organizations to implement into their fundraising strategy. It’s vital to the success of your giving day or challenge that all of your communications stand out – whether that be through direct mail, email, social media, or any other channel. Giving days are a great way to […]

Your Strategic Annual Giving Plan: 3 Tips to Success

There are many intricacies and complexities when it comes to annual giving. Due to the strategic elements that go into annual giving, success often begins with having an organized annual giving plan. An annual giving plan helps compile short- and long-term goals, schedule yearly initiatives, allocate time effectively and efficiently, adhere to a budget, and […]

Retain Donors Through Effective Stewardship

Retaining donors is one of the most difficult initiatives for a fundraiser to do. With more organizations asking people to support their cause or mission, there has never been a more important time to optimize donor retention strategies. One strategy that helps with donor retention is stewardship. Instilled in people from such a young age […]

Ugly Betty is Not Ugly

To most of the world, “Ugly Betty” was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct, invoice-style approach. Fundraising appeals can vary in style – from creative self-mailers […]

Will Your Organization Be Participating in #GivingTuesday?

As we’re in the midst of fall and most appeals are underway, #GivingTuesday will be here before you know it. On November 28th, people from all over the world will participate in the #GivingTuesday movement. The global fundraising phenomenon of Giving Tuesday is known to kick off the charitable season when many organizations transition their […]

Influence Donors through Consistent Storytelling

As development professionals, you aim to successfully influence how your audience thinks and feels to get their support for your organization. A key component of reaching and influencing your audience through direct marketing efforts is by storytelling. Once upon a time in a… …school far away, there lived development professionals who sent appeals after Labor […]

THANK YOU, THANK YOU, THANK YOU! – The Importance of Stewardship

Did you know that Thanksgiving doesn’t only come in November? You might be thinking to yourself, “Huh? Everyone knows that it’s always in November…” Well, stop for a moment and think about Thanksgiving and the strong aura of gratitude that time of year. Thanksgiving is known to be a time of thanks and appreciativeness for […]