Entries by BCG Staff Writer

BCG Connect expands operations with new office and production facility

BCG Connect continues to grow and expand its operations.  We are pleased to announce the successful transition to a new corporate office and manufacturing facility in Wilmington, Massachusetts.  The new, 16,000-square foot space serves as the corporate headquarters BCG Connect, increasing its capacity for design and other creative services, print production, and fulfillment of direct […]

Building Partnerships for Greater Impact

There is a famous African proverb that says, “if you want to go fast, go alone, but if you want to go far, go together.” Creating partnerships with trusted organizations and peers can help nonprofit organizations go further and have a more lasting, sustainable impact.

11 Reasons Direct Mail works for Nonprofits

We have heard it all. And we think direct mail gets a bad rap. Long considered “junk mail” direct mail is seeing a new revival with the onslaught of emails sent to your inbox every day. That’s why we’re making the case with these 11 statistics. There are articles out there stating why it’s making […]

Self-mailer vs. a Letter: Why choose?

Ahh, the infamous question: self-mailers vs. letters for your next appeal? Self Mailers vs Letters – Which is best for you? Direct mail formats should be more strategic than just following personal preferences. Meanwhile, it’s visible, it’s direct, and it gets noticed. The direct mail format is a key component of your direct mail campaign. […]

Data Management: Empowering Communications

That’s a bold statement: “empower your communications through data management.” After all, data management is the process of organizing and structuring data in a way that it is easily searchable and useable. While it isn’t always the most interesting task of an individual’s job, it is very important to format your data so that you […]

Informed Delivery and the new USPS Experience

If you ever thought they restricted the USPS only to your mailbox, you’re in for a surprise. Meet Informed Delivery. It’s a free service that uses machine learning to deliver small snippets of actual mail inside your inbox. You get the digital version before the actual version of mail. What’s even better is that with […]