Tip #2: The Cost of Poor Graphic Design In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Our previous post examined the critical step of perfecting data management to ensure a successful and compliant direct mail campaign. But what good is flawless […]
Tip #1: Debunking List Management In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Direct mail is known to be an efficient and engaging channel that helps retain and acquire donors in the fundraising world. But has coronavirus changed its credibility? The […]
BCG Connect is a steadfast supporter and advocate of Friends of the Children-Boston (Friends-Boston), a nonprofit organization dedicated to breaking the cycle of generational poverty through salaried, professional mentoring. To achieve this, Friends-Boston pro-actively identifies kindergartners who possess untapped limitless potential but face the most significant barriers to future success. They then relentlessly dedicate their […]
The air is getting crisp outside. The leaves are getting crunchier. School bus lights flash longer waiting for students to scurry aboard. This could only mean one thing – fall is here. These signs of fall should ignite the fundraiser in you to spark your donors to give. How should you do that? Well first, […]
Retaining donors is one of the most difficult initiatives for a fundraiser to do. With more organizations asking people to support their cause or mission, there has never been a more important time to optimize donor retention strategies. One strategy that helps with donor retention is stewardship. Instilled in people from such a young age […]
To most of the world, “Ugly Betty” was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct, invoice-style approach. Fundraising appeals can vary in style – from creative self-mailers […]
The long and winding road to annual giving success starts with developing an annual fund plan. Annual giving is complex and having a roadmap ahead of time allows you to prepare for the possible speed bumps and detours. Your road to annual giving success begins today for the next fiscal year – it’s time to […]
There’s something intricate about annual fund marketing – especially if you want to go beyond the basics of annual giving and create actionable strategies that will help you expand your program for long-term success. It’s our goal to leverage our industry knowledge when working with clients to provide them with optimal marketing solutions for their […]
Add some muscle to your next appeal letter to help it stand out in a crowded mailbox. During the holiday season, everything that comes into your mailbox, from bills to credit card offers, are adorned in festive colors and glitter. So, it helps to add something special to an appeal letter to ensure that it […]
School Challenges are one of the best ways to boost alumni participation quickly. Regis College ran a successful school challenge after receiving a generous pledge to the annual fund of $25,000. A Regis couple asked their fellow alumni and friends to rise to the school challenge and make 600 gifts to Regis by the end […]
