Entries by BCG Staff Writer

Sustainability Efforts Through Reforestation

We have made a commitment to our planet, and we will reflect it in the way we do business. BCG Connect commits to sustainability efforts; to reducing our carbon footprint and working towards a sustainable future for generations to come. We focus one of our primary efforts on reforestation. What Does Reforestation Have To Do […]

The Top 10 Trends for Direct Mail in 2022

Trends come and go, and this year is no different. We compiled a list of direct mail trends for 2022 that you can add to your next campaign. Direct Mail Trends for 2022 and How They are Changing the Fundraising Landscape In this blog post you will recognize some of these trends from 2021, and […]

Understanding Informed Delivery

With Informed Delivery service, you can digitally preview your incoming mail. You can manage your packages from a computer, tablet or mobile device via email or a USPS dashboard. Increase Your ROI During mail sorting, USPS® digitally images the address side of every letter-size mail piece that runs through automation equipment. USPS uses these images […]

Variable Data Printing for Fundraising

Variable Data can help you in your efforts for fundraising this year. As a term used in printing or direct mail marketing, Variable Data Printing (VDP) allows you to send personalized imagery, content, or graphics. Today I am going to show you how variable data printing delivers more response for your next appeal. What is […]

3 Examples of High-Impact Spring Appeals

Let’s talk about your Spring Appeal. Direct mail is a valuable tool for any organization trying to communicate their case for support. The challenge is, how do you use this tool to engage your constituents and inspire them to take action? Here are 3 tips to help your spring appeal make an impact: Use current […]

3 Ways to use direct mail for virtual events

Most fundraising professionals have reaped the benefits of events for years. Whether it be the education, healthcare, or nonprofit space, the value of visibility and interpersonal interaction at events is undeniable. Thanks to COVID-19, many organizations are struggling1 from both a donor acquisition and revenue perspective due to the loss of in-person events. While some […]