Informed Delivery

BCG Mail Bag

Increase your ROI with Informed Delivery

With Informed Delivery service, you can digitally preview your incoming mail and manage your packages from a computer, tablet or mobile device via email or a USPS dashboard.

During the process of sorting the mail, USPS® digitally images the address side of every letter-size mail piece that runs through automation equipment. USPS uses these images to provide digital notifications, with grayscale images. Informed Delivery users are sent images of their mail in an email or posted to their USPS dashboard in advance of the delivery of physical mail.

Below is an image from the dashboard.

Informed Delivery Dashboard

 

More than 39 million customers have enrolled since it was launched in 2017.

In addition, the USPS “Informed Delivery offers business mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.”

This can be done with two features.  Replacing the grayscale image with a “Representative Image” of the mailer and including a “Ride-along” image. The representative image is not clickable or interactive, however the ride-along image is and contains a call to action. Regardless of the images used, a single target URL is required to conduct an interactive campaign.

Informed Delivery Ride Along

 

How can informed delivery help improve your direct marketing efforts?

As a fundraiser, sending out appeals and other communication with additional digital components can only enhance your overall campaign visibility.

The bonus, it is free from the USPS.

Below is how one of BCG Connect’s clients used Informed Delivery within a recent campaign:

BCG Connect Informed Delivery

Result: Using Informed Delivery drove additional clicks to our client’s website and allowed for further engagement with their donors and prospects.

Interested in trying Informed Delivery for your next campaign?  Mention to your Account Team at BCG and we will get it set up for you.

 

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Kathy McConnell