Posts
Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #3
Tip #3: Better Together - Email and Direct Mail
This is the last post in our special blog series discussing effective ways you can optimize direct mail programs in a post-pandemic world and beyond.
Many organizations that rely on annual…
Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #2
Tip #2: The Cost of Poor Graphic Design
In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond.
Our previous post examined the critical step of perfecting data…
Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #1
Tip #1: Debunking List Management
In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond.
Direct mail is known to be an efficient and engaging channel that…
Unsticking Your Campaign Series: Tip #3
Tip #3: Connecting via Class Agent Appeals
In this special "Unsticking Your Campaign" Series, we will focus on practical ways to "unstick" campaigns that may be on hold.
There’s no question that communication is in a strange place right…
Unsticking Your Campaign Series: Tip #2
Tip #2: Personalized Mailings for Gift Officers
In this special "Unsticking Your Campaign" Series, we will focus on practical ways to "unstick" campaigns that may be on hold.
Major gifts are responsible for a large percentage of meeting…
4 Ways to Use Direct Mail in the Current Climate
It’s no secret that direct mail fundraising has been one of the most successful strategies for education, healthcare, and nonprofits for many years. Besides its aesthetic appeal and successful donor retention track record, it also provides…
Creating Engaging Annual Reports: 3 Focus Areas
BCG Connect is a steadfast supporter and advocate of Friends of the Children-Boston (Friends-Boston), a nonprofit organization dedicated to breaking the cycle of generational poverty through salaried, professional mentoring. To achieve this,…