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Variable Data Printing for Fundraising

What is Variable Data Printing for Fundraising? Variable Data can help you in your efforts for fundraising this year. As a term used in printing or direct mail marketing, Variable Data Printing (VDP) allows you to send personalized imagery,…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #3

Tip #3: Better Together - Email and Direct Mail This is the last post in our special blog series discussing effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Many organizations that rely on annual…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #2

Tip #2: The Cost of Poor Graphic Design In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Our previous post examined the critical step of perfecting data…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #1

Tip #1: Debunking List Management  In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Direct mail is known to be an efficient and engaging channel that…

Unsticking Your Campaign Series: Tip #3

Tip #3: Connecting via Class Agent Appeals In this special "Unsticking Your Campaign" Series, we will focus on practical ways to "unstick" campaigns that may be on hold. There’s no question that communication is in a strange place right…

Unsticking Your Campaign Series: Tip #2

Tip #2: Personalized Mailings for Gift Officers  In this special "Unsticking Your Campaign" Series, we will focus on practical ways to "unstick" campaigns that may be on hold. Major gifts are responsible for a large percentage of meeting…

4 Ways to Use Direct Mail in the Current Climate

It’s no secret that direct mail fundraising has been one of the most successful strategies for education, healthcare, and nonprofits for many years.  Besides its aesthetic appeal and successful donor retention track record, it also provides…
Friends of the Children 2019 annual report

Creating Engaging Annual Reports: 3 Focus Areas

BCG Connect is a steadfast supporter and advocate of Friends of the Children-Boston (Friends-Boston), a nonprofit organization dedicated to breaking the cycle of generational poverty through salaried, professional mentoring. To achieve this,…