Help Your Spring Appeal Make An Impact: 3 Tips

Direct mail is a valuable tool for any organization trying to communicate their case for support. The challenge is, how do you use this tool to engage your constituents and inspire them to take action?

Here are 3 tips to help your spring appeal make an impact:

Use current photos to show impact

Using powerful images is a widely understood concept when it comes to appeals.1 Showing the impact of how gifts have helped current students, allowed for new safety measures or provided support to those in need during the pandemic, will resonate with current and prospective donors.

See how the California College of the Arts used this approach: CCA Appeal

Make sure it is clear what you would like donors to do

Like a successful email campaign, an effective appeal involves a clear CTA and message. If donors are unsure what your ultimate goal is, it will be less compelling for them to take action. 

See how this appeal illustrates a clear CTA: Friends Central School Appeal

Don’t rely too heavily on copy 

Crafting effective messaging is important and there can often be a lot that you want to say to your audience. However, that message could get lost in translation if there is too much copy drowning it out.2 Finding the balance between images, copy, and a format that appeases both is the goal.

See how we helped York College accomplish this balance: York College Appeal 

What are you trying in your current programs? Connect with us today and let us know.

Sources: 

1 = SG Engage

2 = Huffington Post

STAY CONNECTED

Sign up to be notified when we publish new blogs and send out our newsletter full of helpful tips, tricks, and advice to supercharge your marketing.

Christina Sullivan