Let’s talk about your Spring Appeal. Direct mail is a valuable tool for any organization trying to communicate their case for support. The challenge is, how do you use this tool to engage your constituents and inspire them to take action?
Here are 3 tips to help your spring appeal make an impact:
Use current photos to show impact
Using powerful images is a widely understood concept for appeals.1 Showing the impact of how gifts have helped current students, allowed for extra safety measures, or provided support to those in need during the pandemic will resonate with current and prospective donors.
See how the California College of the Arts used this approach: CCA Appeal
Make sure it is clear what you would like donors to do
Like a successful email campaign, an effective appeal involves a clear CTA and message. If donors are unsure what your goal is, it will be less interesting for them to take action.
See how this appeal illustrates a clear CTA: Friends Central School Appeal
Don’t rely too heavily on copy
Crafting effective messaging is important and there can often be a lot that you want to say to your audience. However, that message could get lost in translation if there is too much copy drowning it out.2 Finding the balance between images, copy, and a format that appeases both is the goal.
See how we helped York College accomplish this balance: York College Appeal
What are you trying in your current programs? Connect with us today and let us know.
Sources:
1 = SG Engage
2 = Huffington Post
