Posts

Holiday direct mail

4 Ways to Use Direct Mail During the 2020 Holiday Season

The holiday season is a little different this year, especially when it comes to gift-giving and holiday direct mail. There are many logistical challenges and considerations to make for the actual gift item. No one wants to return to their office…

Maximizing Your Giving Day: 3 Tips for 2020

Colleges and universities are familiar with the benefits of both a successful giving day and the widely popular Giving Tuesday. In fact, over 3.6 million online gifts were contributed on Giving Tuesday in 2019.1 But how effective are these strategies…

3 Ways to Use Direct Mail for Virtual Events

Most fundraising professionals have reaped the benefits of events for years. Whether it be the education, healthcare, or nonprofit space, the value of visibility and interpersonal interaction at events is undeniable. Thanks to COVID-19, many…

4 Tips to Engage Donors this Summer

As businesses across the nation start to re-open and summer comes to an end, there is still a considerable amount of uncertainty in the fundraising world. What will FY21 look like? Will organizations have to change their plans with an already…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #3

Tip #3: Better Together - Email and Direct Mail This is the last post in our special blog series discussing effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Many organizations that rely on annual…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #2

Tip #2: The Cost of Poor Graphic Design In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Our previous post examined the critical step of perfecting data…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #1

Tip #1: Debunking List Management  In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Direct mail is known to be an efficient and engaging channel that…

Unsticking Your Campaign Series: Tip #3

Tip #3: Connecting via Class Agent Appeals In this special "Unsticking Your Campaign" Series, we will focus on practical ways to "unstick" campaigns that may be on hold. There’s no question that communication is in a strange place right…

Unsticking Your Campaign Series: Tip #2

Tip #2: Personalized Mailings for Gift Officers  In this special "Unsticking Your Campaign" Series, we will focus on practical ways to "unstick" campaigns that may be on hold. Major gifts are responsible for a large percentage of meeting…
Unsticking Your Campaign Series: Tip #1

Unsticking Your Campaign Series: Tip #1

Tip #1: The Power of the Newsletter In this special "Unsticking Your Campaign" Series, we will focus on practical ways to "unstick" campaigns that may be on hold. Now is a sensitive time to ask donors to make a gift. The current climate…