Posts
The Case for Direct Mail for Nonprofits
We have heard it all. And we think direct mail gets a bad rap. Long considered “junk mail” direct mail is seeing a new revival with the onslaught of emails sent to your inbox every day. That's why we're making the case with these 11 statistics.
There…
Data Management: Empowering Communications
That's a bold statement: "empower your communications through data management."
After all, data management is the process of organizing and structuring data in a way that it is easily searchable and useable.
While it isn't always the most…
The Top 5 Direct Mail Statistics to Support Your Direct Marketing Strategy
Maybe a list of direct mail statistics is all you're looking for. But wouldn't it help to have the reasoning behind the statistics, too?
First, direct mail marketing is an old school marketing technique that has been around for decades and…
7 Ways to Integrate Digital Marketing with Direct Mail
Digital media plays a key role for fundraisers in targeting their donors. For example, integrating social posts along with email, they can hit donors multiple times on different platforms. But don't stop your direct mail campaign!
Direct mail…
The Mighty QR Code Gives Appeals a Lift
What exactly are QR Codes? How do they work and what’s the best way to use them?
QR codes are a type of barcode that a smartphone can scan. They are used to store information and links in the form of text, images, or videos. This makes them…
How Adding Video with Your Direct Mail is the New Key to Connecting with your Donors
Watching those expensive TV commercials from the ASPCA or Save the Children, you immediately connect to their story. They compel viewers into action because of the imagery, music and voiceover. Now, imagine if you could integrate video into…
Sustainability Efforts Through Reforestation
We have made a commitment to our planet, and we will reflect it in the way we do business. BCG Connect commits to sustainability efforts; to reducing our carbon footprint and working towards a sustainable future for generations to come. We focus…
The Top 10 Trends for Direct Mail in 2022
Trends come and go, and this year is no different. We compiled a list of direct mail trends for 2022 that you can add to your next campaign.
Direct Mail Trends for 2022 and How They are Changing the Fundraising Landscape
In this blog post…
The Advantages of Nonprofit Direct Mail Marketing for Each Generation
Nonprofit direct mail marketing for each generation is a cost-effective way for nonprofits to raise funds and awareness for their cause.
It is a way for organizations to creatively engage with each target audience and present their message…
Help Your Spring Appeal Make An Impact: 3 Tips
Let's talk about your Spring Appeal. Direct mail is a valuable tool for any organization trying to communicate their case for support. The challenge is, how do you use this tool to engage your constituents and inspire them to take action?
Here…