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QR Code Landing Page

The Mighty QR Code Gives Appeals a Lift

What exactly are QR Codes? How do they work and what’s the best way to use them? QR codes are a type of barcode that a smartphone can scan. They are used to store information and links in the form of text, images, or videos. This makes them…
Forest

Sustainability Efforts Through Reforestation

We have made a commitment to our planet, and it will be reflected in the way we do business. BCG Connect is committed to sustainability efforts. We are committed to reducing our carbon footprint and working towards a sustainable future for generations…
BCG Connect Direct Mail Trends for 2022

The Top 10 Trends for Direct Mail in 2022

Direct Mail Trends for 2022 and How They are Changing the Fundraising Landscape Let’s talk about Direct Mail Direct mail is the number one technique that is used to reach out to potential donors. It is a cost-effective way of reaching out…
Direct Mail Marketing to Three Generations

The Advantages of Nonprofit Direct Mail Marketing for Each Generation

What are the Advantages of Direct Mail Marketing? Nonprofit direct mail marketing for each generation is a cost-effective way for nonprofits to raise funds and awareness for their cause. It is a way for organizations to creatively engage with…

Help Your Spring Appeal Make An Impact: 3 Tips

Let's talk about your Spring Appeal. Direct mail is a valuable tool for any organization trying to communicate their case for support. The challenge is, how do you use this tool to engage your constituents and inspire them to take action? Here…
Holiday direct mail

4 Ways to Use Direct Mail During the 2020 Holiday Season

The holiday season is a little different this year, especially when it comes to gift-giving and holiday direct mail. There are many logistical challenges and considerations to make for the actual gift item. No one wants to return to their office…

Maximizing Your Giving Day: 3 Tips for 2020

Colleges and universities are familiar with the benefits of both a successful giving day and the widely popular Giving Tuesday. In fact, over 3.6 million online gifts were contributed on Giving Tuesday in 2019.1 But how effective are these strategies…

3 Ways to Use Direct Mail for Virtual Events

Most fundraising professionals have reaped the benefits of events for years. Whether it be the education, healthcare, or nonprofit space, the value of visibility and interpersonal interaction at events is undeniable. Thanks to COVID-19, many…

4 Tips to Engage Donors this Summer

As businesses across the nation start to re-open and summer begins, there is still a considerable amount of uncertainty in the fundraising world. What will FY22 look like? Will organizations have to change their plans with an already stringently…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #3

Tip #3: Better Together - Email and Direct Mail This is the last post in our special blog series discussing effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Many organizations that rely on annual…