QR Code Landing Page

The Mighty QR Code Gives Appeals a Lift

What exactly are QR Codes? How do they work and what’s the best way to use them? QR codes are a type of barcode that a smartphone can scan. They are used to store information and links in the form of text, images, or videos. This makes them…
Watching video on a phone

How Adding Video with Your Direct Mail is the New Key to Connecting with your Donors

Watching those expensive TV commercials from the ASPCA or Save the Children, you immediately connect to their story. They compel viewers into action because of the imagery, music and voiceover. Now, imagine if you could integrate video into…
Forest

Sustainability Efforts Through Reforestation

We have made a commitment to our planet, and it will be reflected in the way we do business. BCG Connect is committed to sustainability efforts. We are committed to reducing our carbon footprint and working towards a sustainable future for generations…
Reading emails and direct mail

How to Increase Donations Using Email and Direct Mail Together

5 Ways Email and Direct Mail are Complementing each Other and Creating a Better Communications Mix Using email and direct mail together only improves your fundraising efforts, and they are a perfect mix for any organization. Since email is…
Fundraising letters to mom

The Anatomy of a Successful Appeal Letter

Creative fundraising letters are the first thing that people see when they connect with your nonprofit. They are the first impression and an opportunity to engage with potential donors or your constituents. We all know that fundraising campaigns…
Writing fundraising letters

7 Things to Avoid When Writing Fundraising Letters

The Fundraising Letters You Should Not Be Sending – and What You Can Do to Improve Them Fundraising letters are an important part of any organization’s fundraising strategy. They are a way for your nonprofit to connect with constituents…
BCG Connect Direct Mail Trends for 2022

The Top 10 Trends for Direct Mail in 2022

Direct Mail Trends for 2022 and How They are Changing the Fundraising Landscape Let’s talk about Direct Mail Direct mail is the number one technique that is used to reach out to potential donors. It is a cost-effective way of reaching out…
Direct Mail Marketing to Three Generations

The Advantages of Nonprofit Direct Mail Marketing for Each Generation

What are the Advantages of Direct Mail Marketing? Nonprofit direct mail marketing for each generation is a cost-effective way for nonprofits to raise funds and awareness for their cause. It is a way for organizations to creatively engage with…
BCG Mail Bag

Informed Delivery

Increase your ROI with Informed Delivery With Informed Delivery service, you can digitally preview your incoming mail and manage your packages from a computer, tablet or mobile device via email or a USPS dashboard. During the process of…
Variable Data Featured Image

Variable Data Printing for Fundraising

What is Variable Data Printing for Fundraising? Variable Data can help you in your efforts for fundraising this year. As a term used in printing or direct mail marketing, Variable Data Printing (VDP) allows you to send personalized imagery,…