4 Ways to Use Direct Mail in the Current Climate

It’s no secret that direct mail fundraising has been one of the most successful strategies for education, healthcare, and nonprofits for many years.  Besides its aesthetic appeal and successful donor retention track record, it also provides…
Friends of the Children 2019 annual report

Creating Engaging Annual Reports: 3 Focus Areas

BCG Connect is a steadfast supporter and advocate of Friends of the Children-Boston (Friends-Boston), a nonprofit organization dedicated to breaking the cycle of generational poverty through salaried, professional mentoring. To achieve this,…
Winter

‘Tis the Season to Show Gratitude

Make no doubt about it, we are amidst the season of giving. A time to reconnect with family and friends, create lasting holiday memories and give back to others in a show of our appreciation, affection and overall connection to one another. Of…
Fall Strategic Annual Giving Plan Blog

Exceed Your Goals with a Strong Fall Giving Plan

The air is getting crisp outside. The leaves are getting crunchier. School bus lights flash longer waiting for students to scurry aboard. This could only mean one thing - fall is here. These signs of fall should ignite the fundraiser in you…
Donors

4 Tips to Optimize Your Giving Day

Giving days and donor challenges have become increasingly popular for organizations to implement into their fundraising strategy. It's vital to the success of your giving day or challenge that all of your communications stand out - whether that…
Calendar Year-End

Calendar Year-End Prep: The 4 C's of Direct Mail Appeals

You may be familiar with the 4 P's of Marketing (or in some cases, the 7 P's of Marketing), but have you heard of the 4 C's of Direct Mail Appeals? In this day in age, acronyms and slogans get created and tossed around everywhere, so let's break…
Strategic Plan

Your Strategic Annual Giving Plan: 3 Tips to Success

There are many intricacies and complexities when it comes to annual giving. Due to the strategic elements that go into annual giving, success often begins with having an organized annual giving plan. An annual giving plan helps compile short-…
BCG Connect Creative Group

Meet BCG Connect's Creative Group

BCG Connect has brought a new Creative Director, Tammy Morse, onboard to further drive the company's mission to help education institutions, healthcare organizations, and nonprofits with their direct marketing needs. With the addition of a creative…
Retain Donors Through Effective Stewardship

Retain Donors Through Effective Stewardship

Retaining donors is one of the most difficult initiatives for a fundraiser to do. With more organizations asking people to support their cause or mission, there has never been a more important time to optimize donor retention strategies. One…
Ugly Betty Giving Day History Table

Ugly Betty is Definitely Not Ugly

To most of the world, "Ugly Betty" was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct,…