Creative design and messaging in direct marketing can tap into a recipient’s emotions and influence behavior. Thoughtful use of brand, mail format, variable text and imagery can make a big impact.
How will constituents feel when they see the school colors of their alma mater or recall the valuable experiences gained from being part of your community? Together with our clients, we think about the reaction donors have when they receive their letter or mailer, open their email, or click on a landing page.
The BCG Connect design studio has proven experience collaborating with academic and nonprofit fundraising teams to plan, create, and deliver campaigns that connect with audiences and call them to action. How might an increased focus on design and personalization help you forge a connection with alumni, parents, or other donors?