As Baby Boomers pass on their assets to Millennials and Gen Z, an estimated $68 trillion will change hands over the next 25 years1. This monumental shift presents a unique and unprecedented opportunity for nonprofits to secure a brighter future. As this change occurs, recognizing generational differences will be key in building relationships with donors […]
Finding creative ways to stand out and engage donors can be a constant struggle for fundraising teams. While everyone is trying hard to ‘think outside the box,’ perhaps instead it is time to start thinking inside the envelope. Imagine an affordable envelope brimming with creativity, thoughtfulness, and a touchpoint that strengthens relationships. What if you […]
To most of the world, “Ugly Betty” was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct, invoice-style approach. So, is an ugly betty ugly? No! An ugly […]
Maybe a list of direct mail statistics is all you’re looking for. But wouldn’t it help to have the reasoning behind the statistics, too? First, direct mail marketing is an old school marketing technique that has been around for decades and it is still one of the most effective ways to reach out to your […]
Trends come and go, and this year is no different. We compiled a list of direct mail trends for 2022 that you can add to your next campaign. Direct Mail Trends for 2022 and How They are Changing the Fundraising Landscape In this blog post you will recognize some of these trends from 2021, and […]
