Entries by Kelsey Davis

The Truth About Ugly Betty Campaigns

To most of the world, “Ugly Betty” was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct, invoice-style approach.   So, is an ugly betty ugly? No! An ugly […]

5 Statistics to guide your direct marketing planning

Maybe a list of direct mail statistics is all you’re looking for. But wouldn’t it help to have the reasoning behind the statistics, too? First, direct mail marketing is an old school marketing technique that has been around for decades and it is still one of the most effective ways to reach out to your […]

The Top 10 Trends for Direct Mail in 2022

Trends come and go, and this year is no different. We compiled a list of direct mail trends for 2022 that you can add to your next campaign. Direct Mail Trends for 2022 and How They are Changing the Fundraising Landscape In this blog post you will recognize some of these trends from 2021, and […]