Entries by Christina Sullivan

Help Your Spring Appeal Make An Impact: 3 Tips

Let’s talk about your Spring Appeal. Direct mail is a valuable tool for any organization trying to communicate their case for support. The challenge is, how do you use this tool to engage your constituents and inspire them to take action? Here are 3 tips to help your spring appeal make an impact: Use current […]

3 Ways to Amplify Your Year-End Appeal

2020 was an unprecedented year for everyone. Many nonprofit organizations have been negatively affected, as indicated in this recent study.  In fact, “83% of organizations reported a decline in revenues, including a decline in earned revenue from events or other activities, and a reduction in individual giving and grants received.”1 Now that 2021 is officially here, many […]

4 Ways to Use Direct Mail During the 2020 Holiday Season

The holiday season is a little different this year, especially when it comes to gift-giving and holiday direct mail. There are many logistical challenges and considerations to make for the actual gift item. No one wants to return to their office and find a stack of holiday food items gone bad. Direct mail provides some […]

Maximizing Your Giving Day: 3 Tips for 2020

Colleges and universities are familiar with the benefits of both a successful giving day and the widely popular Giving Tuesday. In fact, over 3.6 million online gifts were contributed on Giving Tuesday in 2019.1 But how effective are these strategies in the current climate? Many organizations have hotly debated the option to either solely participate […]

3 Ways to Use Direct Mail for Virtual Events

Most fundraising professionals have reaped the benefits of events for years. Whether it be the education, healthcare, or nonprofit space, the value of visibility and interpersonal interaction at events is undeniable. Thanks to COVID-19, many organizations are struggling1 from both a donor acquisition and revenue perspective due to the loss of in-person events. While some […]

4 Tips to Engage Donors this Summer

As businesses across the nation start to re-open and summer begins, there is still a considerable amount of uncertainty in the fundraising world. What will FY22 look like? Will organizations have to change their plans with an already stringently allocated budget? Will donors be more engaged once fall arrives? The surprising results of a recent […]

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #3

Tip #3: Better Together – Email and Direct Mail This is the last post in our special blog series discussing effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Many organizations that rely on annual giving have embraced an omnichannel approach in their direct mail efforts. Although they are often […]

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #2

Tip #2: The Cost of Poor Graphic Design In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Our previous post examined the critical step of perfecting data management to ensure a successful and compliant direct mail campaign. But what good is flawless […]

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #1

Tip #1: Debunking List Management  In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Direct mail is known to be an efficient and engaging channel that helps retain and acquire donors in the fundraising world. But has coronavirus changed its credibility? The […]

Unsticking Your Campaign Series: Tip #3

Tip #3: Connecting via Class Agent Appeals In this special “Unsticking Your Campaign” Series, we will focus on practical ways to “unstick” campaigns that may be on hold. There’s no question that communication is in a strange place right now. The way we connect with each other has drastically changed. In person events have been […]