Entries by Kathy McConnell

The Advantages of Nonprofit Direct Mail Marketing for Each Generation

What are the Advantages of Direct Mail Marketing? Nonprofit direct mail marketing for each generation is a cost-effective way for nonprofits to raise funds and awareness for their cause. It is a way for organizations to creatively engage with each target audience and present their message in a positive manner. It also allows the donor […]

Informed Delivery

Increase your ROI with Informed Delivery With Informed Delivery service, you can digitally preview your incoming mail and manage your packages from a computer, tablet or mobile device via email or a USPS dashboard. During the process of sorting the mail, USPS® digitally images the address side of every letter-size mail piece that runs through […]

Variable Data Printing for Fundraising

What is Variable Data Printing for Fundraising? Variable Data can help you in your efforts for fundraising this year. As a term used in printing or direct mail marketing, Variable Data Printing (VDP) allows you to send personalized imagery, content or graphics. Today I am going to show you how variable data printing delivers more […]