Entries by Kathy McConnell

Second Half of the Year: Staying within Budget

It’s a good time to look back at what happened in the first half of the year. And now it’s time to think about your campaign budget for the second half. If you’re in education, then you’re likely planning your 2023 fiscal year. With donor appeals and volunteer events, costs can quickly add up and […]

The Redefined USPS Experience

If you ever thought they restricted the USPS only to your mailbox, you’re in for a surprise. Meet Informed Delivery. It’s a free service that uses machine learning to deliver small snippets of actual mail inside your inbox. You get the digital version before the actual version of mail. What’s even better is that with […]

7 Ways to Integrate Digital Marketing with Direct Mail

Digital media plays a key role for fundraisers in targeting their donors. For example, integrating social posts along with email, they can hit donors multiple times on different platforms. But don’t stop your direct mail campaign! Direct mail also continues to evolve with emerging technologies. In this post, we share the importance of integrating your […]

The Mighty QR Code Gives Appeals a Lift

What exactly are QR Codes? How do they work and what’s the best way to use them? QR codes are a type of barcode that a smartphone can scan. They are used to store information and links in the form of text, images, or videos. This makes them an efficient way to communicate with your […]

Sustainability Efforts Through Reforestation

We have made a commitment to our planet, and we will reflect it in the way we do business. BCG Connect commits to sustainability efforts; to reducing our carbon footprint and working towards a sustainable future for generations to come. We focus one of our primary efforts on reforestation. What Does Reforestation Have To Do […]

How to Increase Donations Using Email and Direct Mail Together

Using email and direct mail together only improves your fundraising efforts, and they are a perfect mix for any organization. Since email is the best way to reach out to people who are already digitally connected, direct mail is the best way to reach out to people who are more comfortable with traditional tactics. First […]

The Anatomy of a Successful Appeal Letter

Creative fundraising letters are the first thing that people see when they connect with your nonprofit. They are the first impression and an opportunity to engage with potential donors or your constituents. The Importance of Creative Fundraising Letters We all know that fundraising campaigns can be successful or not, depending on how well they can […]

7 Things to Avoid When Writing Fundraising Letters

Fundraising letters are an important part of any organization’s fundraising strategy. They are a way for your nonprofit to connect with constituents and hopefully convert them to donors. However, not all fundraising letters are created equal. There are some oversights that you should avoid when writing your own fundraising letter if you want it to […]

The Top 10 Trends for Direct Mail in 2022

Trends come and go, and this year is no different. We compiled a list of direct mail trends for 2022 that you can add to your next campaign. Direct Mail Trends for 2022 and How They are Changing the Fundraising Landscape In this blog post you will recognize some of these trends from 2021, and […]