Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #2

Tip #2: The Cost of Poor Graphic Design In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Our previous post examined the critical step of perfecting data…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #1

Tip #1: Debunking List Management  In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Direct mail is known to be an efficient and engaging channel that…

Unsticking Your Campaign Series: Tip #3

Tip #3: Connecting via Class Agent Appeals In this special "Unsticking Your Campaign" Series, we will focus on practical ways to "unstick" campaigns that may be on hold. There’s no question that communication is in a strange place right…

Unsticking Your Campaign Series: Tip #2

Tip #2: Personalized Mailings for Gift Officers  In this special "Unsticking Your Campaign" Series, we will focus on practical ways to "unstick" campaigns that may be on hold. Major gifts are responsible for a large percentage of meeting…
Unsticking Your Campaign Series: Tip #1

Unsticking Your Campaign Series: Tip #1

Tip #1: The Power of the Newsletter In this special "Unsticking Your Campaign" Series, we will focus on practical ways to "unstick" campaigns that may be on hold. Now is a sensitive time to ask donors to make a gift. The current climate…

4 Ways to Use Direct Mail in the Current Climate

It’s no secret that direct mail fundraising has been one of the most successful strategies for education, healthcare, and nonprofits for many years.  Besides its aesthetic appeal and successful donor retention track record, it also provides…
Friends of the Children 2019 annual report

Creating Engaging Annual Reports: 3 Focus Areas

BCG Connect is a steadfast supporter and advocate of Friends of the Children-Boston (Friends-Boston), a nonprofit organization dedicated to breaking the cycle of generational poverty through salaried, professional mentoring. To achieve this,…
Winter

‘Tis the Season to Show Gratitude

Make no doubt about it, we are amidst the season of giving. A time to reconnect with family and friends, create lasting holiday memories and give back to others in a show of our appreciation, affection and overall connection to one another. Of…
Fall Strategic Annual Giving Plan Blog

Exceed Your Goals with a Strong Fall Giving Plan

The air is getting crisp outside. The leaves are getting crunchier. School bus lights flash longer waiting for students to scurry aboard. This could only mean one thing - fall is here. These signs of fall should ignite the fundraiser in you…
Donors

4 Tips to Optimize Your Giving Day

Giving days and donor challenges have become increasingly popular for organizations to implement into their fundraising strategy. It's vital to the success of your giving day or challenge that all of your communications stand out - whether that…