Engaging this group of potential donors can be one of the most challenging issues for development professionals.
Studies have shown that rather than giving to their alma matter through a general sense of affinity as previous generations did, Millennials give when they see and feel a real sense of impact through their gift.
“Proctor worked with BCG CONNECT on our annual fund appeals over the past year. They immediately understood our fundraising needs and the service was beyond what I had expected. From the ease of processing to their savvy recommendations on how to enhance the impact of the print pieces, I have been pleased with the effectiveness of their work in furthering our institutional goals.”
-Bonny Morris, Director of the Proctor Fund, Proctor Academy
By personalizing the message to this group, BCG CONNECT helps you to reach non-donors and young alumni where they are and highlights what’s important to them.
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