How to Enhance Stewardship Campaigns with Video and Direct Mail
A simple, cohesive strategy to connect with donors
Successful stewardship is about making connections. By showing donors that their involvement matters, and their support made a difference, you are strengthening the bond they feel with your organization. Advancement and development teams thoughtfully build stewardship into their direct mail and email strategies yet finding creative ways to re-engage supporters is a common challenge year after year.
Diversifying the style and format of your communications, like supplementing your print campaigns with video, can make those thank-you moments even more meaningful.
A motion-graphic video doesn’t replace the handwritten notes, cards, or the reports you, instead, it helps you share impact and appreciation with donors in a way that’s personal and easy to share.
Why Consider Video for Stewardship?
Adding a simple video to your direct mail campaign can:
- Reinforce your direct mail and email messages across multiple channels.
- Showcase authentic stories of gratitude or student impact.
- Create a sense of immediacy and emotion that text alone can’t always capture.
- Provide a lasting asset you can reuse in future communications.
Interested in more information about direct mail and video pairings? Download our simple guide.
What It Takes
Short-form motion-graphic videos work best when they’re clear, concise, and consistent with your campaign’s tone and design. The process typically includes:
- A creative brief to clarify your message and audience.
- Script development (often adapted from your existing copy).
- A visual storyboard to ensure alignment before production.
- Animation, voiceover, and music that bring your story to life.
Many organizations find that what seemed daunting at first is surprisingly simple with a structured process and experienced creative support.
Bringing It All Together
When paired with your existing stewardship mailings or reports, video can help your appreciation feel more personal, genuine, and memorable.
If you’re interested in learning more about how to approach this, we’ve put together a short guide that walks through the process step-by-step.
