Adding those personal touches to stewardship

Saying thanks is important, but the small, personal touches can truly inspire donors to give again.  The Pike School, an independent school in New England that emphasizes the power of positive energy, put its driving principle into action with a fun, upbeat stewardship campaign for its donors.  Using segmented donor categories and personalized messaging, Pike School gave specific examples of the initiatives being funded by donor gifts, and encouraged further pride in giving by distributing a commemorative decal with every thank you.