What’s the best way to show your appreciation for continued support? There isn’t one right answer, but rather many options to meet the moment, audience, brand, or organizational goal. Coming out of the turbulent socio-economic years in 2020 – 2021, one independent school launched a creative stewardship campaign that emphasized school pride and struck a hopeful tone. Donors received a heartfelt message from the Head of School along with a mini pennant to show their loyalty.
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