Successful campaigns tell powerful stories that engage the audience and encourage them to act. For a recent Day of Giving appeal, BB&N connected its signature logo and mascot with a storyline worthy of the big screen to entice donors to give and share in community. This unique appeal included fun, dynamic use of branding and various ways for constituents to engage in the campaign. The theme and creative design elements were used across multiple channels and the campaign helped the school surpass their Giving Day goal by 26%.
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