Sometimes a giving campaign is about creating a lasting experience or a chance to engage with donors in a way they will always remember. BCG Connect works with Smith College on a wide range of annual giving initiatives from seasonal appeals to stewardship programs, to creative marketing and communications materials for programs and events. One such campaign stands out as truly unique, as alumnae participating in reunion activities are offered a unique proposal: to participate in the Socks for Scholarship program. Year after year this campaign draws attention for its creativity, unique messaging, and multi-channel approach.
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