Calendar Year-End

Calendar Year-End Prep: The 4 C’s of Direct Mail Appeals

We originally published Calendar Year-End Prep: The 4 C's of Direct Mail Appeals in 2018. We updated it to reflect changes in direct mail. In a recent post, we talked about our 4 P’s of direct mail marketing. But have you heard of the 4 C's…

4 Tips to Optimize Your Giving Day

Giving days and donor challenges have become increasingly popular for organizations to implement into their fundraising strategy. It's vital to the success of your giving day or challenge that all of your communications stand out - whether that…