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Donors

4 Tips to Optimize Your Giving Day

Giving days and donor challenges have become increasingly popular for organizations to implement into their fundraising strategy. It's vital to the success of your giving day or challenge that all of your communications stand out - whether that…
Calendar Year-End

Calendar Year-End Prep: The 4 C's of Direct Mail Appeals

You may be familiar with the 4 P's of Marketing (or in some cases, the 7 P's of Marketing), but have you heard of the 4 C's of Direct Mail Appeals? In this day in age, acronyms and slogans get created and tossed around everywhere, so let's break…