Posts

Storytelling - What's Your Story?

Influence Donors through Consistent Storytelling

As development professionals, you aim to successfully influence how your audience thinks and feels to get their support for your organization. A key component of reaching and influencing your audience through direct marketing efforts is by storytelling. Once…
The Current Environment of Annual Giving

The Current Environment of Annual Giving

Recently, the BCG team attended CASE’s Senior Annual Giving Conference, and we want to share some great information we learned on the current fundraising climate, donor retention, acquisition, reactivation, and who to target and when. 5…