Posts

Holiday direct mail

4 Ways to Use Direct Mail During the 2020 Holiday Season

The holiday season is a little different this year, especially when it comes to gift-giving and holiday direct mail. There are many logistical challenges and considerations to make for the actual gift item. No one wants to return to their office…

Maximizing Your Giving Day: 3 Tips for 2020

Colleges and universities are familiar with the benefits of both a successful giving day and the widely popular Giving Tuesday. In fact, over 3.6 million online gifts were contributed on Giving Tuesday in 2019.1 But how effective are these strategies…

3 Ways to Use Direct Mail for Virtual Events

Most fundraising professionals have reaped the benefits of events for years. Whether it be the education, healthcare, or nonprofit space, the value of visibility and interpersonal interaction at events is undeniable. Thanks to COVID-19, many…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #3

Tip #3: Better Together - Email and Direct Mail This is the last post in our special blog series discussing effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Many organizations that rely on annual…

Optimizing Direct Mail Programs: Post-Pandemic and Beyond – Tip #1

Tip #1: Debunking List Management  In this special blog series, we will discuss effective ways you can optimize direct mail programs in a post-pandemic world and beyond. Direct mail is known to be an efficient and engaging channel that…

4 Ways to Use Direct Mail in the Current Climate

It’s no secret that direct mail fundraising has been one of the most successful strategies for education, healthcare, and nonprofits for many years.  Besides its aesthetic appeal and successful donor retention track record, it also provides…