Posts

Data Visualization

Data Visualization

Data is abuzz in the fundraising world right now. We oftentimes have the data at our fingertips, but how to use it properly is the trick. What’s the key to this trick? We were curious too, so our team watched The Chronicle of Philanthropy’s…
Email Marketing Psychology

Why We Click - The Psychology Behind Email Marketing

There's a simple psychology behind a great call to action, especially when it comes to email marketing. Increase your "clicks" with these simple email tips: Color Matters: Use ORANGE to encourage immediate action, or BLUE to build trust…
The Current Environment of Annual Giving

The Current Environment of Annual Giving

Recently, the BCG team attended CASE’s Senior Annual Giving Conference, and we want to share some great information we learned on the current fundraising climate, donor retention, acquisition, reactivation, and who to target and when. 5…