Unsticking Your Campaign Series: Tip #3

Tip #3: Connecting via Class Agent Appeals

In this special “Unsticking Your Campaign” Series, we will focus on practical ways to “unstick” campaigns that may be on hold.

There’s no question that communication is in a strange place right now. The way we connect with each other has drastically changed. In person events have been replaced by virtual ones, and the closest thing to real-life interaction requires a login and a webcam.

Lack of connection can also lead to a lack of community. This is particularly challenging for organizations that rely on annual giving and fundraising initiatives.

It can be difficult enough to make these adjustments within your own organization. How can you cut through the virtual noise and foster a sense of community with constituents?

Organizations are trying to find the balance between messaging that inspires action but also remains appropriate in this sensitive climate. One of the best ways to do this to utilize your class agents. Class agent appeals are a powerful tool that may provide an opportunity for development offices to reach out to constituents persuasively and remind them that we’re all in this together.

If your organization is worried about asking for donations at this time, consider using a class agent appeal that doesn’t include a reply slip or any kind of monetary ask. This is a great medium to express a “soft” need for ongoing support as opposed to the traditional, more aggressive messaging of a fiscal year-end appeal.

People are our most valuable resources-especially during this time. There is a way to continue your fundraising efforts with the help of groups like class agents and still respond appropriately to the world around us.

If you’d like to see an example of a class agent appeal that one of our clients has done, please connect with us here.

What do you think about our third tip in this “Unsticking Your Campaign” series? We’d love to hear your feedback. Click here to leave us a comment.


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Christina SullivanChristina Sullivan is the former Marketing Manager at BCG Connect. She established informative content for fundraisers on the benefits of direct mail.