Retain Donors Through Effective Stewardship

Retain Donors Through Effective Stewardship

Retaining donors is one of the most difficult initiatives for a fundraiser to do. With more organizations asking people to support their cause or mission, there has never been a more important time to optimize donor retention strategies. One…
Ugly Betty Giving Day History Table

Ugly Betty is Definitely Not Ugly

To most of the world, "Ugly Betty" was the name of an ABC original TV series starring America Ferrera. However, in the world of fundraising professionals, an ugly betty is an effective way to renew gifts from prior donors using a very direct,…